Traditional Culture Encyclopedia - Traditional culture - Fitness industry market good to do
Fitness industry market good to do
According to the Prospect Industry Research Institute's "China Fitness Club Industry Market Research and Investment Analysis Report", China's gym market was about 70 billion yuan in 2015, and it is expected that, by 2020, the size of China's gym market is expected to reach 123 billion yuan, with a compound growth rate of about 12% over the next five years.
From the competitive landscape, the country has not yet formed a national chain of fitness enterprises in the true sense of the word, fitness clubs, regional characteristics are obvious, the competitive landscape is relatively decentralized, 15 have the advantage of the scale of the regional leader of the combined market share of less than 12%.
Currently the traditional gym generally face this rent, marketing costs, financing and other difficulties, but also reflects the entire traditional gym market industry pain points, can be predicted, in the trend of consumer upgrading, rapid change in China's fitness industry will usher in a huge dividend. Benchmarked against the mature fitness market in the United States, China's fitness is still in the early stages of development, the future development potential is very huge.
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