What are the four traditional media and their characteristics?

Newspapers, radio, magazines, television

Newspapers and periodicals are more authoritative and timely, and are suitable for targeted advertising. Disadvantages, only one day.

Broadcasting, if the press is authoritative, seems to be far from it. If you don't believe me, listen to advertisements at nine o'clock every night. It's all liar advertisements such as aphrodisiac cosmetics. It's disgusting. However, some well-known radio stations can do some advertisements, and the effect is not bad. Advantages: strong repeatability, easy to deepen the impression.

Magazine, the scope is too small.

Television can bring people strong visual and auditory feelings, and good TV advertising is usually an art.