The role of foreign trade network marketing

Traditional foreign trade management mainly takes exhibitions, traditional media and even personal connections as sales channels, and product sales are generally completed by telephone, fax, field visits and face-to-face negotiations. After the rise of the Internet, this universal application has become a new channel for foreign trade sales with its characteristics of low access cost, all-weather online, unlimited global boundaries and real-time interactive communication function, which is deeply welcomed by international marketers. Obtaining new customers through the Internet has become an ideal foreign trade channel, which is not only favored by emerging foreign trade enterprises, but also an opportunity for traditional foreign trade enterprises to explore new growth points. Therefore, occupying network channels has become a strategic consideration for export enterprises to expand and enhance their competitiveness in overseas markets in the future.

As a foreign trade marketing channel, the biggest advantage of the Internet is that it omits intermediate links, and buyers and suppliers talk directly. Internet is a huge free resource pool, and the first entrance of this resource pool is the search engine. As long as you master the basic skills of search, you can go almost anywhere and finally get the information you want. Various resources needed to implement foreign trade online marketing, including overseas market information, competitive intelligence, product information, import and export policies and regulations, promotion platform, online marketing tools, etc. , all online, is the best free resource library. A senior foreign trade network marketer is usually very good at using the Internet as a marketing resource library to let himself know about various marketing resources in the target market and lay a solid foundation for overseas promotion.

Foreign trade network marketing is a marketing method for foreign trade enterprises, units or individuals to use the Internet platform for trade activities.