What is the Internet home improvement?

Internet home improvement is in the background of "Internet +", the use of Internet tools and Internet thinking to transform the traditional home improvement, through the intermediary, de-channeling and standardization, optimization and integration of the decoration industry chain, subversion of the traditional decoration of the user experience. There are four main modes of Internet home improvement: the whole installation platform mode, design platform mode, one-stop platform mode and vertical e-commerce mode.

Internet home improvement and traditional home improvement industry comparison

Source: open source

Industry chain:

Internet home improvement industry is mainly through the upstream factories to provide products, home improvement building materials, home furnishing brands or stationed in the Internet home improvement platform. Internet home improvement platform is divided into comprehensive e-commerce merchant installation plate, self-owned home improvement platform and platform vertical e-commerce three kinds, Internet home improvement platform for home improvement users to provide products and services.

Source: public information collation

Market size situation:

With the popularization of the Internet, people's lifestyles have become more and more convenient, and Internet home home furnishing has also become an emerging field in the construction and decoration market. According to statistics, the overall market size of the Internet home furnishing industry reached 246.1 billion yuan in 2017, a year-on-year increase of 25.7%, maintaining a high growth trend of more than 25% in recent years. However, compared with the output value of the overall home decoration industry, the penetration rate of Internet home decoration is still at a relatively low level, and the market has a bright future. It is expected that the Internet home improvement market size in 2018 will be nearly 300 billion yuan, with a growth rate of more than 30%.