What is no intermediary and re-intermediary?

No intermediary and re-intermediary are both concepts put forward in e-commerce, among which no intermediary is also called no intermediary. Details are as follows:

Non-intermediation and re-intermediation are interesting phenomena in the field of e-commerce, which seem to be two opposite and even contradictory trends.

The potential is simultaneous.

Non-intermediation refers to the removal of organizations or business processes responsible for specific intermediary links in a given value chain. Just like in BTOC.

In the business model, manufacturers bypass wholesalers and retailers and sell their products directly to consumers, that is, direct sales. Or wholesalers bypass retail.

Business and other intermediate links, directly selling products to? In both cases, many intermediary enterprises have lost their living space.

Re-intermediation refers to the new online auxiliary means replacing the role of traditional intermediary and acting as a corner of the new intermediary in the digital environment.

At the same time, some traditional intermediary organizations have also established their own information systems and websites, and adjusted their roles to new electronic intermediaries.

Now it is discovered that this new type of intermediary is essentially different from the traditional intermediary in value orientation and function.