What is the difference between new retail and old retail?

The difference between new retail and traditional retail is as follows:

1. The layout of the channels is different

Traditional retail: it is confined to the "businessmen" from the early days, such as the goodsmen, the "businessmen" such as most of the fixed stores, to the "online businessmen" such as third-party online shop platforms, which rely on physical strength, offline location and platform traffic to generate shopping. "Online merchants" such as the third-party online store platform, which rely on physical strength, offline location, platform traffic to generate shopping.

New retail: New retail emphasizes the concept of "cloud commerce", from using "feet" to go out and shop to using "hands" to hold the mouse and touch the phone to shop, to the next use of "mouth" voice shopping. "Mouth" voice shopping, "eye" VR shopping, "brain" idea shopping. The number of shopping channels is increasing, from single channel to multi-channel, and then to the synergy of all channels. Omni-channel, is the future of business!

2, the scene of the different

Traditional retail: the traditional scene is to the store, pick up, pay, go, the scene of the online retail store is to browse, shopping cart, payment, receipt of parcels, relatively speaking, are relatively simple.

New retail: the scene because of time and space changes, much more complex, a link can not fall off the chain, to the depth of closure, play is also more, more exciting! Including store purchases, small program purchases, shop-in-shop touch-screen purchases, VR purchases, smart shelf purchases, live purchases and so on.

3, shopping time, space, way of different

Traditional retail: consumers can only be in the specified time, fixed place, buy mass merchandise.

New retail: today's consumers want to shop at any time, in any place, in any way they want. And they can pick up at the store, store delivery, courier delivery, regular delivery and so on. If our merchants can not do, any time, any place, in any way for consumers to contact and buy your products and services, then you will eventually be forgotten by consumers.

4, different attitudes towards customers

Traditional retail: commodity-oriented, find ways to sell goods to consumers.

New retail: people-oriented, gathering consumers of the same community attributes and providing corresponding products and services according to their characteristics and needs. In this way, merchants need more resources to provide goods and services to consumers, which is a great challenge to the traditional supply chain system.