The importance of the implementation of brand strategy

Enterprise WBS (i.e., Web Brand Strategy) Web Brand Strategy English abbreviation, is one of the important terminology in corporate marketing activities.

"Enterprise WBS" was first put forward by Triumph in 2010, which is oriented to the needs of enterprise network brand building, and sets up five major service modules of enterprise network brand building, namely, network integrated marketing, brand planning, enterprise dynamic brand image manufacturing, enterprise graphic brand image manufacturing and enterprise brand copywriting.

It emphasizes that enterprises should firstly put the pursuit of corporate network awareness and exposure in the first place, followed by efforts to reduce the cost of traditional offline marketing of corporate brands, to create the core competitive advantages of enterprises, and then to pay full attention to the efficiency of the corporate target audience in the process of contacting the brand information on the network, and finally to implement effective marketing communication centered on the target audience to achieve the enhancement of corporate network Brand image, to help enterprises to create the industry's first brand purpose, so that enterprises quickly get rid of competitors, occupy the leading edge of the industry.

The importance of the implementation of the brand strategy of the enterprise Sanhe Yumsheng that there are several points:

(a) "enterprise WBS", for the enterprise on the Internet 80% of the target customers for precision marketing, the audience of the enterprise's information are interested in the group of the information itself, and therefore are targeted, targeted Very strong, becoming a major trend in enterprise marketing.

(2) The five services of "Enterprise WBS" can effectively establish the brand image of the enterprise, carry out active marketing, let the customers find you, attract the target customers, and increase the sales of the enterprise by more than 30%.

(3) "Enterprise WBS" audience is huge, once the enterprise implementation of "WBS", its object is not limited to a particular region, but for the whole country customers, and there is no time limit.

(4) in the enterprise implementation of "enterprise WBS" background, because the network publicity costs itself is very low, coupled with the information hit rate is very high, so its "cost-effective" excellent for export-oriented enterprises and in the start-up or development stage of the medium, The company's business is a very good one, and it's a very good one.

(5) "Enterprise WBS" utilizes brand strategy to help companies maintain their competitive edge and grow. In today's highly developed technology and rapid dissemination of information, products, technology and management know-how can be easily imitated by rivals, making it difficult for them to become their core expertise, whereas once a brand is established, it is not only valuable but also inimitable.

(6) "Enterprise WBS" implementation process, both external market marketing, but also the internal management system to improve the process, can enhance corporate cohesion, competitiveness, risk resistance, to help companies take off.