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Shopping mall mid-autumn festival activity planning program

Mall Mid-Autumn Festival Activity Planning Program

Mall Mid-Autumn Festival Activity Planning Program, shopping malls tend to use the holidays for marketing, through some ways to attract customers and improve their brand awareness and reputation. The following is my carefully collected shopping mall mid-autumn festival activity planning program, the next with me to enjoy it, I hope it will be helpful to you!

shopping malls Mid-Autumn Festival activity planning program 1

First, the purpose of the activity:

Mid-Autumn Festival, one of the three major traditional Chinese festivals, the National Day, the National Day, the country set a long holiday. This activity for the "Mid-Autumn Festival" and "National Day". Mid-autumn chapter around the "Mid-Autumn Festival love is thicker," the main line of the campaign, highlighting the Mid-Autumn Festival "reunion," "sentiment," "gift "three major holiday characteristics, using the activities of the very humane to impress consumers. The National Day chapter of the "Happy National Day Ode to Joy" as the main line, divided into "lucky", "affordable", "members", "fashion" four "Fashion" four series, through the National Day series of merchandise promotions, we will strive not only for the peak of sales of goods, but also to win personalized word of mouth, price word of mouth, so that we can really do a deep do thorough our holiday market.

Second, the activity time:

20__ September 23 - 20__ October 8

7 on the end of the National Day holiday, and Mid-Autumn gifts, eat reunion dinner is more in the 6 before the thing, so this activity time is set as the above. So the time of this activity is set as above.

Third, the theme of the event:

"With the same joy and congratulations on the Mid-Autumn National Day, with the same joy and wonderful __"

Fourth, the content of the event:

Mid-Autumn chapter: "Joyful Mid-Autumn Festival, Thick Love"

"Joyful in __, Thick Love"

1, 20__ Mid-Autumn Food Festival - Mooncake Exhibition

Combined with the food festival held "famous moon congratulations on the Mid-Autumn Festival - brand-name mooncake exhibition", focusing on the introduction of brand-name mooncake manufacturers with a variety of special features, different flavors of the new mooncake.

2, 20 ___ tonic health care festival

Mid-Autumn Festival has always been the peak season for health care sales, especially after recent years of health care advertising large-scale "gift health" publicity, Mid-Autumn Festival gift selection of health care consumers have become more and more, from the other hand, because health care has a considerable On the other hand, because health products have a rather lucrative profit margin, so the suppliers, whether in the promotion, or in coordination with the strength should be quite large. Therefore, the full integration of health care manufacturers 'Mid-Autumn Festival promotional activities, to carry out a nourishing health care festival, on the one hand, can effectively reduce promotional costs, on the other hand, can also effectively stimulate the health care products in the festival sales.

3, 20 __ Years of famous wines and specialties Aggregate Exhibition

Mid-Autumn Festival is already the peak season for wine sales, coupled with the peak of the National Day wedding banquet, wine consumption potential is quite large, so through the development of famous wines and specialties Aggregate Exhibition can further stimulate the growth of wine sales. (Cigarettes are not allowed to do activities, we can make gift baskets with cigarettes, wine, health care products, etc., and then reduce the price of sales, it can be avoided.)

4, "___ send affection, Mid-Autumn Gift"

Where in this supermarket to buy mooncakes or tonic full of 200 yuan, that is, to send a beautiful gift. (Gifts recommended for red wine, lighters and other fashion items)

Shopping malls Mid-Autumn Festival activity planning program 2

First, the background of the activity:

The Golden Autumn Festival is a traditional Chinese holiday, this time of year, moon cakes have become a gift to friends and relatives, to express the blessings of the best gift, but due to a lot of reasons, such as overtime work, temporary things, face problems, However, due to many reasons, such as overtime, temporary matters, face problems, to send too many people in person to give a very troublesome, etc., people can only give up this blessing even if they want to. Now the region's major supermarkets are almost the implementation of the usual discounts and price reductions or add the rest of the gifts and other promotional activities, customers have lost interest in this. It's hard for some people to express their emotions when they're given a gift directly face-to-face.

Second, the theme of the event:

Mid-autumn gift without worrying about, xx Ambassador to help you personally to home. (xx mall mid-autumn ambassadors for you to personally send your blessings to friends and relatives, for you to solve the gift worry,

Third, the target group:

For various reasons can not be friends and relatives for the gift of the crowd.

Fourth, the purpose of the activity:

1, through this activity to increase the profitability of the moon cake sales, and increase their sales.

2, through the Mid-Autumn Ambassador gift-giving good words and deeds to infect customers and enhance the corporate image.

3. Provide convenience to customers and attract more customer base.

4, to convey emotions for customers.

5, this activity is basic, can be extended to other festivals to use, such as Christmas or New Year's Day.

6. Increase the means of competition and make a difference.

V. Activities:

1, time: x month x - the day before the Mid-Autumn Festival

2, location: the activity is limited to Shenzhen City District

3, the activity is prepared:

a, to arrange for a certain amount of transport trucks with the "Mid-Autumn Festival Ambassadors ".

b, the driver must be familiar with the urban driving routes, required to minimize the time consumption in the delivery process to improve the delivery efficiency.

c. The "Mid-Autumn Ambassadors" will be educated on language and movement, and learn how to deal with problems.

d. Improve the selling price of mooncakes to maximize the overall profit.

e. Contact card dealers to buy a certain number of beautiful cards, preferably cards that can be categorized according to the different objects of the gift, such as: Valentine's card, loved ones card, friend card, etc.

The mooncakes are not only a gift, but also a way of life.

Six, activity publicity:

Activity publicity can be used in television advertising (this method is too expensive, do short-term publicity, combined with the traditional way of sending publicity ??? single multi-faceted publicity and promotion,

But the main have to rely on short messages sent in bulk for the basic publicity methods

1, fast: text message The spread of advertising is not subject to time and geographical limitations, any province or city in the country are the same; send millions of mobile phone users, uniform can be sent immediately after the completion of the receipt of advertising information. The content of the advertisement can be changed at any time to ensure the latest information in the shortest possible time

2, accuracy: the biggest characteristic of SMS advertising is that it goes directly to the receiver's handset, "one-to-one" delivery of the information, strong systematic reading, timeliness, and 100% reading rate! In the limited time between media and human contact, it can improve the frequency of human contact with advertisements.

3, strong instantaneous sensational effect: it has any other advertising media can not be compared with the instantaneous sensational effect.

4, low-cost: the release of SMS advertising costs are very low, and compared with traditional media advertising costs of hundreds of thousands or even millions, the cost of SMS advertising is almost negligible. The cost of SMS advertising is almost negligible compared to the cost of traditional media, which can be hundreds of thousands or even millions of dollars. The cost of submitting SMS ads through the SMS platform is cheaper than sending SMS messages directly from a cell phone, which greatly reduces the cost of advertisers' ads.

SMS bulk sending can quickly and effectively seize the market opportunity with its speed, accuracy, and instantaneous sensationalism, and can send information about the company's product promotions and promotional products to the majority of users' cell phones through the form of SMS bulk sending, which can achieve twice the result with half the effort. You can also send notifications to members, internal staff, suppliers, customers and members. In addition, when the Mid-Autumn Festival and the National Day Festival, you can use the bulk SMS platform to send some text messages, which will enhance the affinity of your company, and this is a long-term solution. The short message bulk sending company, here I only recommend Shenzhen Junxian technology development limited company.

Seven, notes:

1, the customer to buy a gift according to its requirements for packaging, and ask and register the request for delivery of the detailed address and the best delivery time period, it is best to let the customer to provide their contact phone number and the recipient's contact phone number in order to facilitate the gift of the special circumstances can be contacted.

2, "Mid-Autumn Ambassador" of the words and deeds on behalf of the honor of the mall, must be "ambassadors" for strict selection, image and language affinity must be good, and for the possible problems must be on the The "ambassadors" must be educated about the problems that may be encountered.

3, in order to avoid some problems, the delivery of this activity can only be limited to the mid-autumn gifts, can not involve cash, in the packaging must be checked on the gift, there can not be cash.

4, due to the possibility of customer refusal, etc., in the event of publicity should be explained, and explain that the occurrence of this situation shopping malls to return the original gift contact with the customer.

5, there is a refusal to accept or the customer is not in the case, the "ambassador" must contact the person in charge of the shopping mall as soon as possible, informed of the situation to continue with the next task, by the mall staff to contact the customer or the recipient of the gift to inquire about the solution.

6, the gift must be sent to the mall for the products purchased, the buyer must leave a real contact number and name, such as the number left in error caused by the return of the goods can not be returned to the mall after 7 days have the right to deal with this point should be in the publicity or activities carried out to explain.

7, the card in the self-written gift is the customer for the recipient of the most sincere wishes, is the emotion of the frank disclosure, so the selection of the card must focus on the appearance of its fine and inside the text of the connotation. If the price of moon cakes to do adjustments, the card can also be changed to calendars, of course, inside the mall to have the relevant introduction. Do publicity.

Note that some products do not participate in the rush to buy, and in the field with a poster notice.

This activity can also be taken in the rush to buy the goods purchased during the time to return 30% of the amount of money paid for the practice, with the amount of money on the shopping ticket and the time to the service desk to receive the amount of money back.

Note: The supermarket can launch the Mid-Autumn Festival daily specials, the daily launch of two to three special low-priced goods, through the special low-priced goods to drive the sale of other goods, these special low-priced goods is best with the Mid-Autumn Festival has a certain connection with the other shopping malls, compared with the price of these goods to have an absolute competitive advantage.

Eight, happy to shoot "family photo"

Shopping full of 200 yuan, with the shopping ticket can be taken on-site 5-inch photo, as a souvenir, now shoot now take.

Time: the day of the Mid-Autumn Festival,

Location: the square in front of the mall

Co-operation: a certain studio or a certain film company

Operating Instructions:

You can set up a scene on the spot, or to build a pavilion, to create a Mid-Autumn Festival charm, or set up a modern reunion celebratory scene.

It is best to take the name of the mall into the picture, so that you can remember the mall when you see the picture later.

Nine, special service measures:

For many customers, the moon cakes are to buy, the types of moon cakes in various shopping malls, the price is about the same, because the average customer chooses to buy near, that is more convenient. How to make it more convenient for customers, how to attract customers from other shopping malls to this mall to buy it, you need to introduce distinctive service measures.

Mall Mid-Autumn Festival activity planning program 3

The hotel carried out this Mid-Autumn Festival promotional activities, aimed at the Mid-Autumn Festival festive atmosphere to market the brand of the Speed 8 Hotel, to increase the hotel's visibility, and to lay the foundation for the popularity of the festival after the festival.

First, the scene layout

Mid-Autumn Festival is the traditional festival of the Chinese people, in the layout can not be alternative and really want to mass, to the festive way to the main red, the hall and the door hanging red lanterns; and can reflect to the speed 8 hotel store and the National Day of the celebratory atmosphere, the hotel bar; bath bar to do the portraits of the Mid-Autumn Festival pattern, can better render the characteristics of the Mid-Autumn Festival. Better rendering of the Mid-Autumn Festival characteristics.

Second, the activity time:

September 8 - October 8

Third, the theme of the activity:

family reunion over the Mid-Autumn Festival; Dragon Tiger Leap to meet the store celebration.

Fourth, the content of the activities:

Activity 1: In order to meet the Mid-Autumn Festival; store celebration; National Day three festivals come, all through the speed 8 China headquarters reservation hotline 4006038888 booking room can enjoy live 10 get 1 (activity room rate is equivalent to 125 yuan / room members equivalent to 135 yuan / room.)

Activity 2: Mid-Autumn Festival - store celebration day to stay in the speed 8 hotel can enjoy the reunion of a moon cake and an exquisite gift (speed 8 cups and napkin box)

Activity 3: store celebration day 8:00-9:00 p.m. to stay in the speed 8 hotel VIP free of charge to the value of 38 yuan member of the card; 1 box of napkin box.

Activity 3: Where the activities of the day to stay guests with valid documents (ID card; driver's license; officer's license; student ID; bank card; license plate number and other last number for 15 (Mid-Autumn Festival night) 8 (store night) can enjoy:

1, a complimentary membership card; you can enjoy the member price.

2, guest room room or bath immediately minus 8 yuan 15 yuan.

3, give a beautiful gift

4, happy big shaking prize; lucky own turn. (This carousel is placed in the bath hall)

(1) Grand Prize (2) First Prize (3) Second Prize (4) Third Prize (5) Participation Prize

Above 4 kinds of optional 1 kind

Activity 4: Aegean Sea Bath: foot bath single-room bath to do once to send one. The sent project can only enjoy the next use.

V. Activity Requirements:

1, all employees to strengthen the study of skilled understanding of the content of the activities

2, the above activities can be published through the Metro Media; Tengzhou Daily News; in order to increase the popularity of the hotel.

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