Traditional enterprises how to transform to do mobile e-commerce?

The traditional industry to e-commerce

1, to determine the industry positioning

Specifically, to locate the industry's profitability model, which one or more, B2B, B2C, C2C, O2O

2, to determine the industry's customers

Specifically, the enterprise is to deal with the mainstream customer groups who are? Part of the small flow of customer groups who are?

3, to determine the advantages of the product selling points

Products in the industry as a whole is different from other products in the same industry advantages of selling points, customer groups have the advantage of solving the pain points of the selling points

4, to determine the e-commerce channels

Traditional industry to turn to the e-commerce industry is to find a good turn to e-commerce channel problems, now there are a variety of e-commerce channels, the competition is also very obvious The general is a third-party platform stationed, such as: Ali, Tmall, Jingdong, etc., there is the development of small programs or exclusive APP, live, do website online promotion methods and so on.

5, set up a team, practice promotion

Traditional industry to turn to e-commerce to break the inherent way of thinking about profitability, more practice, more attempts, it is essential that the network operations team, do a good job of multi-channel coexistence promotion, and gradually optimize the way of promotion, to find the most suitable for their own industry way.

Traditional industry to e-commerce is now more and more industry choices, there are more and more competition and opportunities, which is the traditional industry is the inevitable trend of the development of the Internet today, you want to do a good job of enterprise development of the direction of the inevitable inputs, but also to do a good job of pre-financial preparation, e-commerce promotion to invest in manpower, financial resources, time, it is inevitable demand.