What are the four traditional advertising forms?

The four traditional forms of advertising are: newspapers, television, radio and magazines. Starting from the participants of advertising activities, the elements of advertising are: advertisers, advertising companies, advertising media, advertising information, advertising creativity and skills, advertising audience, advertising expenses and advertising effects.

According to the theory of mass communication, the advertising elements in the process of advertising information communication mainly include: advertising source, advertising information, advertising media, advertising destination and other elements.

Extended data

Enterprises should pay attention to the following issues when arranging advertising content:

(1) Authenticity, that is, the information disseminated must be true and credible, and there must be no exaggeration or falsehood, and there must be no false advertisements to deceive consumers.

(2) pertinence, that is, the information disseminated should be what the target consumers want to know, so as to be targeted.

(3) Vividness and novelty. The attraction and appeal of advertising fundamentally depend on the above two aspects, but it is also closely related to the vividness and novelty of advertising. Therefore, the content of the advertisement should be concise and easy to understand, and the form of the advertisement should be vivid, interesting and novel.

(4) Choose advertising media, advertising information can be effectively disseminated through certain media. However, there are differences between different media in the carrying capacity, coverage, delivery rate, display frequency, impact value and cost of advertising content, so it is very important to choose advertising planning correctly.