This paper analyzes the role of traditional bookstores in developing e-commerce in gaining competitive advantage.

E-commerce greatly improves the effectiveness and efficiency of traditional business activities. Compared with traditional business activities, it has the following advantages:

1, reducing transaction costs

Step 2 reduce inventory

3. Shorten the production cycle

4, reduce management costs, do not need a facade, can work anywhere, and the communication cost is low.

In order to improve labor productivity, business processes and cooperation with suppliers and distributors can be automatically handled through the network.

6. Expand market scope and increase business opportunities. Traditional transactions are limited by time and space, while Internet-based e-commerce is a 24-hour global operation, and online business can reach the market range that traditional marketers cannot reach through sales and advertisements.

7. Good communication with customers, low cost, high speed, direct two-way communication, no need for intermediary.

8. Provide all-weather service. Customers can buy goods online at any time.

9. Provide personalized service for customers. Customers can customize products. The mall can automatically recommend products to old customers according to their previous purchases, and automatically discount their accumulated purchases. You can also provide customers with personal information services, such as online secretarial services.

In the traditional bookstore industry, the typical business model is Amazon. Dangdang, you can refer to it Amazon's user experience is ok, it can push information according to users' habits and personalities, and logistics is also fast. Thank you.