The first thing you need to do is to get your hands on a new pair of shoes or boots.

Article 丨栗子酒

Editor 丨李芊雪

"Grassroots" supermodels, national trend brothers, hanboks, rappers, functional style girls, gothic style elves, walking encyclopedia of trends, dressmaking," he said. The blogger ...... in the recent Youku broadcast "this is the trend"! In the recent Youku broadcast "This is the trend", many 95, 00 after the contestants show personal characteristics and trend attitude, echoing the program's concept, "thousands of people thousands of tide".

And for "This!

The most important thing for Zhang Sudden, the "Trend Booster" of "This is Trend", is that he wants to show more possibilities of Chinese style, such as hip-hop, trend and other elements collide with the national style, which may bring new hints.

In fact, after 90 years, Zhang suddenly has long been a famous Chinese designer, 2019, he used "two months to spell it out", and then with his own design of Chinese style clothing, on the New York Fashion Week.

Zhang suddenly is a microcosm, behind the national tide surging, if a few years ago people talk about the Chinese style, more focused on its "symbolic", then now, the national tide, national style has become a young people, "originally so" lifestyle, and the channel and attitude of dialog with the world. Nowadays, Chinese style has become a way of life for young people, and a channel and attitude for dialoguing with the world. If we compare the national style to a forest, then each individual is a different kind of small tree, creativity and cultural identity is **** the same soil.

Taking "This! is the trend" as a window, the mirror entertainment in the first time, close to the program prefer the national style of young people, in addition to Zhang Sudden, there is the "national style of wild promotion ambassador" Fu Dongnuan, the national style of the female group players Lin Jiahui, "Northeast immortal male" Zhao Yiyu and other people. We have recorded their stories with the national style one by one, and we believe we can provide more details and references for the discussion of the current situation of the national style, the psychology of the users, and the fusion of tradition and fashion, in addition to the data and report.

Beginning with the "face value", stuck in the connotation

Like many little girls, Fu Dongnuan had a little dream of being a fairy in a bed sheet when she was little. Those classical costumes in the costume drama had given her the original imagination about Hanfu. And really have a set of their own Hanbok, is in the second year of high school sports. At that time, Fu Dongnuan was selected as the sports meeting "lifting the class card" leader, in order to have characteristics, she bought her first Hanbok.

Later, Fu Dongnuan began to shoot Hanbok portraits, more and more opportunities to contact Hanbok. Gradually, she realized that she began to be interested in many details of the Hanfu, and she wanted to know what the Biyi bird on the Hanfu and the divine beasts in the Shanhaijing represented, and what connotations all the various patterns on the Hanfu had.

"Every detail of the hanbok has a culture that is unique to it, and the love of hanbok leads one to discover the culture behind the costume." She said.

The real favorite can not be hidden. Fu Dongnuan later participated in an Oriental TV program called "Anchor with newcomers", showing the clothes of Wang Xifeng in "Dream of the Red Chamber". In "This! Is the Trend", she showed different ways of wearing Hanfu from the Song Dynasty, trying to blend the classical with the modern. In her opinion, "being able to keep doing what you like in your daily life and make that worthwhile" is an expression of trend.

In fact, many people who like Hanbok have similar experiences with Fu Dongnuan. They just think the clothes look good at first, and only after a long time of contact do they realize that the cultural heritage behind it is so deep. With this group getting bigger and bigger, they also try to form their own circle of events, festivals.

Nowadays, in many parts of the country, there are fixed large-scale festivals. For example, the annual Flower Dynasty Festival, China **** Youth League set up the Chinese Chinese dress day, Xitang Hanbok Cultural Week, the National Silk Hanbok Festival, and so on. With the "pit" time is getting longer and longer Fu Dongnuan also feel the changes in the environment: "on the Hanbok activities are really more and more, but also out of a lot of new styles. Before there is no Hanbok show, that now many activities, has become a contextual interpretation from the show, step by step in the development."

"Like the sea rolls up in waves"

Lin Jiahui is a member of Asia's first electronic national wind girl group SING, she is a Yangzhou native, the local atmosphere of the ancient city is strong, Lin Jiahui from childhood with the national wind dress, but also "She is a native of Yangzhou, where there is a strong atmosphere in the ancient city, and has been associated with Chinese costumes since she was a child.

The first episode of "This Is Trendy" was recorded in the city of Yangzhou! Splashing ink, originally a traditional Chinese painting technique, was used in the drag show to make many people feel amazed, in the words of other contestants, "It's like a landscape painting." She liked the idea and joked to those around her before the show, "You'll see what I'm selling later."

The bond with the national style is like a thread that runs through Lin Jiahui's life. In Yangzhou, wearing Chinese dress is a very common thing. When she participated in guzheng competitions and performances in elementary school, her parents chose Chinese dresses for her. She summed up this "unconscious" experience as a "vertical pit", and really realized that she liked Chinese dress, but in junior high school, Lin Jiahui accompanied her classmates to participate in an exhibition, wearing Chinese dress, she did not expect to attract so much eyeballs, and then added a QQ friend of a girl. At that time added a QQ friend of a girl, and now also become her fans, the other party in the microblogging private letter said: "I did not expect you still play the national style."

With a good-looking Hanbok, you need the corresponding accessories, in that good grades can be rewarded to the parents to ask for the age, she wanted the most is a set of tools to do hairpins. After the end of the college entrance examination, Lin Jiahui went home to know a grandfather there to learn traditional folk handicrafts preparation "Tongcaohua" technology, although ultimately because of work and other reasons, energy can not be fully invested in this, not up to the "non-genetic inheritance" standard, but Lin Jiahui have Although the final because of work and other reasons can not put all the energy here, not up to the "non-genetic heritage" standard, but Lin Jiahui have time to visit his grandfather, he is still doing hairpins and other Hanfu accessories.

"When I learned that Chinese dress, national style and other cultures, in other places are not as common as in Yangzhou, naturally there is a sense of mission, want to introduce more to it - but I do not have a sense of superiority, feel that I am a promoter, I am like everyone else is a fan, but you because you like it! It will be a natural amenity." Lin Jiahui said.

Chinese culture is becoming more and more prevalent, and while Lin Jiahui would join the Hanbok Club when she was in school, now she's finding that more and more programs, musical and otherwise, including "This! Is the Trend", all have elements that promote Chinese style. Many foreign ones such as Electronic Elements also have one or two stages that do Chinese style.

"I'm involved in all circles, the national wind is a little more life-like for me, is that we can see everywhere in life, for example, I'm wearing a hanbok and met a 'fellow robes', may be the other side of the first time to wear today, is not the hanbok circle, then we can also communicate --Everyone just has to like it." Lin Jiahui said, "I think this is the trend, which can be converted into the power of your life, into the passion and spiritual force of your life."

"When I was young and didn't listen to my family, I would think that the things I was exposed to every day around me and passed down from my ancestors were unusual, and only after I got to society did I realize that this is the real treasure."

"Everyone has their own trendy side"

Zhao Yiyu, who is 182 in height, has a clean and clear face, plus a modeling background, which is inherently suited to the national style of dress. In "This!

Zhao Yiyu's first contact with the national style circle was during his first commercial shoot. At that time, "the overall styling and planning was very Chinese and aesthetic, and I was attracted to this style because I found it very innovative." Perhaps more accurately, Zhao Yi Eucalyptus and the national style is "mutual attraction".

Despite his cool appearance, Zhao's real and humorous personality has won him a lot of goodwill both inside and outside the show. One of the major benefits of the show so far is that he has made some good friends, and has felt the warmth of helping each other in a competitive competition.

Zhao Yi Eucalyptus quoted the concept of "This is the Trend" as being "a thousand times the size of a man"!

Eucalyptus Zhao quoted the concept of "This is the Trend" as describing his partners' attitude towards trends, saying that "everyone has their own trendy side".

"What I've learned the most from this program is to stick to yourself, and that you really have to follow your heart when it comes to trends." Zhao Yi eucalyptus said, "Less addition, more subtraction. The trend should start from oneself, use some pieces to match oneself and highlight one's personal attitude, instead of being dressed to cover the light and lose oneself."

However, compared to self-expression, Zhao Yi eucalyptus is also concerned about most people's attitude towards national style. At least in the current public impression, national style clothing is not suitable for daily life, which is the biggest resistance to the promotion of Hanfu and national style out of the circle. Even in the national wind circle, this situation has changed a lot, but the public perception is not yet obvious.

"This! is the trend", Zhao Yi Eucalyptus once put on the "trend promotion officer" Zhang suddenly designed national style clothing, hard to hide the favorite, "his clothes let me see the national style and modern collision, very comfortable into the normal life." This is also his original intention to participate in the program, "I want to show everyone that there are many new school, combined with the daily life of the national style of fashion, we can completely try in life. I hope that through my small power, I can bring the fusion of national style and modern elements to the public."

"The whole world helped me when I made Chinese dresses into fashion"

After receiving an invitation from "This! But on second thought, it would be more meaningful if he could use his influence in the industry to let more Chinese style contestants be seen. So he accepted the role of "trend promoter".

He was not shy about recognizing the program's contestants' exploration of Chinese style. The theme of the fourth installment was "cross-border Chinese style," and the "cyberpunk" group that took the lead combined the ancient with the future. In order to illustrate the identity of the future special police and jinyiwei, contestant Helian used pipes to simulate the totem of the official uniform to create the feeling of a mechanical dragon, and his hairstyle was inspired by the bun of an ancient man, while using microchips to add a sense of futuristic technology. In addition, traditional objects such as power hedges and mincing steps were also modernized by the group. In addition to analyzing and recognizing the design itself, Zhang suddenly commented that the "real gain" is that the contestants have come to understand and learn about Hanbok, which is the meaning of the competition and the program.

His love for the national style is hard to hide, and "Zhang suddenly" name, choose to turn to do the national style clothing is a very "sudden" decision. At that time, a museum in Liaoning exhibited a batch of embroidery from the Qing Dynasty, and Zhang suddenly saw the fashion sense and sense of high class in those ancient pieces - it turned out that clothing design is not necessarily the best in foreign countries, but there are actually such good things in China. His exploration of the clothing industry has a new direction of force, from scratch to learn to type, production, embroidery ...... At that time, the national style clothing market is immature, the future is unpredictable, but with a piece of finished product to do out, his reputation is gradually rising, and his own brand also began to represent China to participate in Sino-Japanese exchanges, Sino-French exchanges and so on.

Talking about why the Chinese style can also be liked by foreigners, Zhang suddenly said, "First of all, because of the beauty, and secondly, because the culture can give people confidence. Chinese culture will tell you the atmosphere, delicate, and oceanic, I want to pass these out when I pass Chinese culture to foreign countries, then people will wear this culture on their body, and they will also feel this culture."

Times are different, in his opinion, for young people, now wearing Chinese style is not a symbol of old age is a symbol of individuality. He quoted the "left turn" to explain, "the beauty of clothing is called China, etiquette of the great so called summer", all the clothes look good at the same time and then both etiquette, as well as young people's trends and innovations in order to be called the new era of the national style.