Recognition of the freight forwarding industry

Freight forwarding, also known as freight forwarding, English name forwarder, through the acceptance of the commission, booking, coordination and other ways, will be designated according to the owner of the goods required to be transported to the designated destination of a coordinated work most of the industry, is the owner of the goods and the shipping company to coordinate the role of the bridge between.

Each industry has its own specific rules of development, after a few years of work, the development of the industry's status quo also have a certain understanding:

1) The market tends to be saturated, fierce competition.

Due to China's accession to the WTO, the import and export trade has developed rapidly in recent years, so the freight forwarding has also blossomed in the coastal cities like bamboo shoots, flourishing, Qingdao registered freight forwarding company is about 1-2 million, the degree of competition can be seen fierce.

2) At the low level of the industry chain, the enterprise scale is dominated by small and medium-sized enterprises (SMEs), and the profit effect is not good

Due to the specificity of the industry, it needs to keep soliciting customers in order to maintain its own survival, and there is not much self-control, so it has always been at the low level of the industry chain, and it is easy to be discarded by the shipping company or the cargo owner once the division of labor in the industry has been broken; and because of the industry, there is not much cumbersome departmental coordination. There is not much cumbersome departmental coordination work, usually sales solicitation-customer service operation-completion of booking-charging-checkout, so usually a few people can set up a company, so most of the companies do not have a large number of personnel.

3) The industry threshold is low, and the quality of practitioners varies

As I said before, because the company is mainly small and medium-sized enterprises (SMEs), the capital investment is not much, so the recruitment requirements for the staff are also correspondingly low, so there will inevitably be some mistakes and unprofessional places for the business and operational processes, which will lead to affecting the development of this industry as well as the people's non-objective evaluation of them.

4) service industry work is cumbersome, high pressure

Because this industry is an intermediary service industry, so the practitioners are required to take the customer as God, with the service to win the customer, in addition to the work involved in the related industries, such as shipping companies, booking agents, cargo owners, customs brokerage firms, fleets, yards, basically need to be a forwarder as a medium of communication and coordination of work, so things are cumbersome, and sometimes on weekends and weekends, and sometimes on weekends. So things are cumbersome, and sometimes weekends or evenings there will be unexpected things happen, need to be coordinated to solve the freight forwarding, almost no complete rest time, work pressure has been an indisputable fact.

5) market management is chaotic, the relevant laws and regulations are not sound

Because today, the freight forwarding industry does not have a unified price standard, so the different freight forwarding fee standard is also very different, leading to the industry in order to compete for the source of goods, to take the price cuts, discounts, rebates and other unfair competition to achieve their own purposes, and China's laws and administrative regulations on this is not a clear definition, there is no relevant departments to monitor and specialize in this. The relevant departments to carry out specialized supervision and regulation, is also a cause of market confusion.

According to the development of the above status quo, it can be seen that the freight forwarding industry is now quite competitive, practitioners are under great pressure, "to die quickly, quickly do freight forwarding" has become a reflection of the industry. According to the development of the status quo in recent years, the future development prospects of the industry tend to be clear, enterprises should also be based on their own situation to develop appropriate countermeasures.

1) The company's scale of operation, improve core competitiveness, integration of resources.

With the follow-up effect of the economic crisis, more freight forwarders will go for customers to spell price, spell service, in order to dozens of twenty dollars to earn a headache, some small and medium-sized enterprises without core competitiveness will not be able to maintain the normal operation of the closure of the closure of this is inevitable. Some large freight forwarding companies will also be designated accordingly related to the scale of operation, increase capital investment, continue to develop their own main business, expand their business channels, improve their competitiveness, get a better advantage of the resources to complete the optimization of the combination, so as to complete the effective share of the market share of the possession.

2) Practitioners to improve the quality of service awareness, sound personnel training mechanism.

The expansion of colleges and universities, so that more people have the opportunity to get higher education, accordingly, the personal quality is also enhanced, the freight forwarding is originally a service industry, so only to improve the cultural quality of practitioners, have a better ability to self-learning, in order to continuously improve their own, so as to improve the quality of service, so that more customers to accept the company's cultural concepts, there are more opportunities for cooperation. And the future of the core competition is talent, freight forwarding enterprises should also standardize the talent flow mechanism, improve the talent management system, the formation of an effective incentive body, increase staff training, so that employees have more space for the development of promotion, so that personal value and corporate profits combined to improve employee loyalty and enthusiasm.

3) Innovative business model, strengthen the network operation.

Now is the network era, the development of each industry can not be separated from the network, and the prospects for the development of good and bad also depends on their own for the network development and promotion of the effect of the network marketing and promotion, so that more enterprises to understand the situation of the company to expand visibility, the establishment of a perfect network of operating procedures, so that the operating process of the electronic, simplified, efficient, and effective supervision and management of each link. The company's business is to improve efficiency and reduce costs.

4) Strengthen the coordination and mutual assistance between the industry to cultivate new profit growth points.

Each company has its own advantageous routes, based on the principle of mutual assistance and benefit, improve the cooperation of each company, cultivate a good relationship of cooperation, and maximize the resources **** enjoyment. In addition, according to the existing resources and economic growth, pioneering the choice of a new direction of development, extending more services with the freight forwarding-related industries, so that the company's services diversified, to seize the customer's curiosity, to provide more humanized special services, and to cultivate a new customer base.

The future is bright, the road is winding, just so the status quo of the industry is very intense, the prospect of some expectations, the development of the industry needs the efforts of the crowd, the development of individuals need to be their own patience, only down-to-earth learning, and constantly improve to enrich their own, in order to go farther in the turbulent tide of society, higher.