Traditional Culture Encyclopedia - Traditional culture - How to analyze the principle of e-commerce services from the perspective of transaction costs?
How to analyze the principle of e-commerce services from the perspective of transaction costs?
In order for e-commerce to achieve the goal of "faster, more convenient, more affordable", we should carefully study the cost of e-commerce, in-depth understanding of the various aspects of the e-commerce operation process, from the theoretical analysis of e-commerce in the control of the cost of the maximum reduction.
Expansion:
The cost of e-commerce is still far from what people expect, and even higher than the cost of traditional business. Some banks charge up to a dollar more per credit card transaction processed for online retailers than they do for brick-and-mortar stores.
Another disturbing figure is that the incidence of online retail fraud is as much as twelve times higher than in traditional shopping methods. So security is another issue that needs to be addressed, and that will ultimately be reflected in the cost of running commerce.
The cost of e-commerce should be the sum of all the hardware and software configurations, learning and use, access to information, online payment, information security, logistics and distribution, after-sales service, and the cost of goods in the process of production and distribution for both merchants and customers.
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