What are the characteristics of e-commerce compared with traditional business operation mode?

E-commerce usually refers to a wide range of commercial and trade activities around the world. In the open network environment, based on the browser/server application mode, buyers and sellers conduct various business and trade activities without meeting each other.

It is a new business operation mode to realize online shopping, online trading and online electronic payment among merchants, as well as various business activities, trading activities, financial activities and related comprehensive service activities.

E-commerce is a business activity using microcomputer technology and network communication technology. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce.

way

1, online media: portal advertisement, client software advertisement.

2, SEM: bidding ranking, alliance advertising.

3.EDM mail marketing: internal mass mailing, third-party platform, database integrated marketing, etc.

4. Community Marketing: SNS, Weibo.

5.CPS\ consignment: sales share.

6, SEO: search engine optimization, network promotion.

7. Point marketing: point redemption, point discount, point purchase, etc.

8.DM directory: traditional single directory.

9. Offline activities: exhibitions, experience stores, etc.

10, free trial: give away products to gain more user groups through the planning activities of the website.

1 1, BBS forum marketing: show all valuable information to users in the form of a platform, with fixed traffic.

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