The Influence of New Media on Newspaper Industry (1)

With the rapid development of new media technology and Internet, the communication mode has undergone profound changes. The mass emergence of self-media and "citizen journalists", the loss of readers, the decline of newspaper advertisements and the continuous downturn of the traditional newspaper market make it an indisputable fact that the newspaper industry seeks a way out through transformation. However, for traditional media, the new media era is both a challenge and a brand-new opportunity. How the legal media, especially newspapers, develop their strengths and avoid their weaknesses in this environment is a problem that we need to focus on.

Advantages of legal newspapers in the new media environment

1. Strong professionalism

As a professional media organization, newspaper media has a perfect news production process and excellent professional editors in the collection, editing and release of news information, which has inherent advantages. Some newspaper media have created unique brands by virtue of this advantage, and they have been recognized by people. In the relevant reports, it is more objective, more thorough in analysis, more convincing in explanation and more professional and authoritative.

2. Good reading experience

Compared with mobile phones, tablets and other media, newspaper media has a better reading experience. Compared with the new media, the paper media has a more retro, authentic and in-depth reading experience, and this unique experience itself is not available in the new media screen reading that advocates short, flat, fast and fast reading. [1] In addition, ink printing is more ergonomic and it is not easy to feel tired. A newspaper and a cup of tea is a comfortable life that people have been pursuing in the past.

3. Easy to carry

Compared with TV, radio, internet, mobile phone and other electronic products, newspapers are easy to save because of their special materials and specifications. In addition, they are easy to fold and place, more convenient to carry, and do not need additional equipment to receive, not limited by other external conditions such as power supply, and can be read at any time. In addition, the paper of the newspaper is light and thin, which is convenient for people to mark at any time when reading, and can help people enrich their spare time.

Disadvantages of newspapers in the new media environment

1. Poor timeliness

A newspaper needs to go through a series of links from production to delivery to readers, so the publishing cycle of the newspaper generally takes 24 hours. In the face of the impact of new media, compared with online media news updated in real time, newspaper news is weak in timeliness, and news can easily become old news.

2. Space is limited

The newspaper is limited by its own layout, with limited layout and little information. Although newspapers try to add editions again and again in order to adapt to the fierce competitive environment, even so, their information carrying capacity cannot be compared with that of new media.

3. Weak interactivity

Before the advent of the Internet, newspaper information dissemination adopted a one-way communication mode, and there were few ways to interact with the audience. The development of the Internet has aroused the enthusiasm of the audience. Users can post comments and participate in interaction through new media, which greatly improves the interactivity and achieves good results. In contrast, the legal newspaper is eclipsed.

4. The information pattern is monotonous

The presentation of newspaper information mainly depends on pictures and words. Even if it is carefully handled, it is still limited by its own communication carrier, and the way is monotonous. New media not only presents information content in the form of words and pictures, but also has audio and video, which is also in line with today's fast-paced life. Therefore, in this respect, newspapers can't compare.