More accurate display of screen time, less watching the sun rise and set.

The Chinese have a tradition of being close to nature, and the nature of sensing the times and responding to things flows in our blood. In the current context, the attention to the culture of the festival has a more important practical significance: more accurate display of the screen time, less on the rise and fall of the sun to look up; with the software broadcast of the weather warmth and coldness, the lack of the glory of the grass and trees to look down. At a time when we are surrounded by digital technology, the festive seasons, as promised, remind people to get close to the beauty of nature.

Revitalizing the festival culture has a realistic soil. Since entering UNESCO's non-heritage list in 2016, hundreds of items related to the festival, such as the "Jiuhua Spring Festival", "sending a boat for the summer heat" and "the Miao catching the fall" have been included in the national and provincial non-heritage extension programs. The list of national and provincial non-heritages has been extended. When it comes to the rainy season, the sea festival is held along the coast, and Tsubaki is eaten in the central plains; when it comes to the winter solstice, soup dumplings are favored in the south, and dumplings are preferred in the north. The mutual collision of festivals and festivals, and the close match between festival time and earth space, make festival culture perceptible and reachable, and precipitate different forms of customary content.

The continuous push up of the heat of festival culture is also due to the absorption of technology and the intermingling with the times. The festival culture has been transformed from abstract symbols to tangible products by joining hands with immersive digital technology to limp in light and shadow, integrating local folk culture*** love of the past and present, and appearing in the opening ceremony of the Winter Olympics to amaze the world....... A series of youthful, immersive audio-visual products have positively responded to the trend of updating consumer scenes and iterative technological means, which has contributed to the transformation of the festival culture from abstract symbols to tangible products. The festival-related audiovisual products are connected to the wandering wanderers and urban workers at one end, and the beauty of nature and the poetic thoughts of the past and present at the other end, bringing fresh wilderness air and solace to the busy days.

"Spring rains startle the spring and clear the valley, summer is full of mango and summer is connected. Autumn at dew autumn cold frost, winter snow snow winter small big cold." A song of the twenty-four festive seasons, singing the flow of time, but also the land of the *** with memories. Let us feel the festivals, discuss the festivals, so that modern life closer to the earth.