How to promote Hangzhou's food culture?

First of all, you can start with local specialties, such as Hangzhou's West Lake Longjing Tea, Sister Song's Fish Soup and Xiaolongbao. These famous local delicacies can better attract the attention of tourists and travelers, and are also conducive to building a brand image.

Secondly, modern technology and innovation can be combined to combine traditional cuisine with contemporary restaurant culture. For example, the introduction of intelligent ordering systems, in-store stereoscopic imaging projection and other novel service methods, as well as the use of new ingredients and seasonings and cooking techniques, Hangzhou cuisine into more fashionable elements.

In addition, the promotion process also needs to be combined with marketing strategies to attract more audience participation by launching interesting topics for discussion on social media, check-in punch card activities and other marketing tools. It is also important to capitalize on the added value of "peripheral" culture, such as music events and art performances, to attract public attention and increase brand awareness.