How to make a complete marketing campaign for Shang Chao is applicable to all Shang Chao and department stores.

Under the new retail outlet, traditional supermarkets are more difficult, and many supermarkets are in a state of less passenger flow and have been losing money. There are few users entering the store, there is no suitable marketing method to attract users, and I don't know how to keep them. Many supermarkets often do activities, and some effects can be seen during the activities, but without good retention methods, users can't buy them back. Here we share a set of marketing methods that can attract and retain users, which can not only build the brand of supermarkets, but also improve the repurchase rate of customers. So what exactly should we do? 1. Prepare to divert explosives and publicize user fission. There are many employees in every supermarket. Employees have their own circles, classmates, relatives and friends. And most of the employees are babysitters. According to my activities planning for Shang Chao enterprises for many years, most traditional supermarkets do not operate online communities to establish private domain traffic. Whenever I talk to them about this topic, basically all the responsible persons will say that the WeChat group was established by themselves. The existing problem is that building a group has no effect, or it will eventually become a zombie group or an advertising group. Every activity must be exploded, followed by the layout of the supermarket during the activity: floor stickers, listing, product placement, and putting Yi Labao's publicity in a conspicuous position, all of which should be completely arranged and look very comfortable. 2. Do a good job in the publicity of this activity. If the explosive product is a shirt, the original price is 69.9 yuan, and now 9.9 yuan can buy it home. As publicity materials, all employees can publicize it. According to statistics, there are at least 500 employees' WeChat friends on average. Let each employee establish a community and send at least 5 promotional materials to the circle of friends every day. There are 200 people in each community. If Shangchao has 500 employees, then if each community has 200 employees, the number of people lost to the community can reach 200,000, which is terrible! Among the 200 employees, 30 people are interested in this activity, among which 10 people are willing to forward the activity, forming a one-time fission communication, which has formed a wide range of communication effects not only online but also offline. 3. How to convert customers, lock customers and recharge them to achieve the effect of the activity. We talked about making employees split in the right direction. Why do employees forward activity content? If it is forced by the company, it will inevitably cause employees' rebellious psychology. What should I do? By way of competition, divide the teams into groups to see which team has good publicity effect and who brings more guests. Whoever sells a 9.9 shirt will get a commission of 1 yuan. And you can win bonuses. Everyone has prizes. As long as you bring four new customers, you can get bonus red envelopes. If you bring 10 new customers, you can get three bonus red envelopes, and so on. Four customers is very simple, starting with friends around you. The more new customers you bring, the bigger the bonus. Employees get the first bonus red envelope, and they can get the second one if they work hard. The gameplay is very interesting. You can also add some small games. Anyone who spends over 199 in our store can participate in the game of choose one from two. The first is to join the hoop, and the second is the roulette game. The turntable shows the first to fifth prizes. Thank you for your patronage. Some items, such as children's toys and some practical daily necessities, can be put in the ring field, and the things in the ring field can be taken away directly, which greatly enhances the interest of the user's consumption experience. 4, shopping card Raiders Shopping card is the best choice for holiday gifts. Buying a shopping card with 1000 yuan, which contains 1 100, not only brings advertising effect, but also allows customers to patronize the supermarket for a long time. In addition, you can also do live broadcast of WeChat video number. The live broadcast room of the video number is in WeChat, below the circle of friends. Through the previously established community, there has been a lot of traffic in WeChat, which makes the customer service staff do well in the community. Publicity. Introducing traffic into the live broadcast room and choosing an experienced anchor should not only be able to speak, but also have the ability to control the live broadcast. In the live broadcast room, we mainly promote the recharge activities of shopping cards, bring the added value of lottery, spike and gift giving in the live broadcast room, and guide the recharge. There is a lot of knowledge about the promotion of supermarkets, not just selling them in stores. In order to make the promotion successful, we must use some means to grasp the customer's psychology of pursuing "interests" and break their defense against rational consumption. I hope the above methods can inspire you. What's your better marketing strategy? Please leave a message in the comments below!