Traditional Culture Encyclopedia - Traditional culture - Xinghualou century-old shop
Xinghualou century-old shop
After the Revolution of 1911, Xinghualou raised funds to set up a joint-stock company, further expanded the storefront, changed the original house into a reinforced concrete building with a seven-bay facade, closed the Xinghualou, and set up a western restaurant on the third floor, with a hotel area of 3,500 square meters. "The Xinghualou on Sima Road is a famous expert in Cantonese cuisine. Its cooking is delicious, its hospitality is thoughtful and its internal layout is particularly rich. Therefore, all political and business circles, whenever there are banquets, mostly set up cold food shops in Xinghualou ... 1934.06.25 declaration 14 version. "
Xinghualou provides dishes, snacks, cakes, bacon and so on. There are many kinds of colors. Famous dishes include beef in oyster sauce, chicken with scallion oil, goo goo meat, western-style shrimp, money chicken, smoked pomfret and so on. It is also good at cooking snakes, cats, dogs, rabbits, pigeons, seal fish, pheasants, ducks and other kinds of game. Famous dishes include: barbecued pork bun, lard bean paste bun, lard flower bun, chicken ball bun, steamed dumplings shrimp dumpling, spicy cake, fresh meat, etc. There are almond cakes, decorative cakes, HongLing cakes, white silk cakes, Nannai Xiaofeng cakes, crisp cakes, cream cakes and other western Guangdong cakes. In addition, there are various pickled flavors such as sausage, bacon and cured duck.
Around the Dragon Boat Festival, the store also provides homemade assorted steamed dumplings, fresh meat and egg yolk dumplings and other Cantonese dumplings. "The apricot blossom building on Simi Road is famous for its expertise in Cantonese cuisine and Cantonese-style moon cakes made every year, and it is particularly popular. 1936.09.11announcement 14 version of Xinghualou moon cake is on the market. " The moon cakes in Xinghualou are very famous, with exquisite materials and careful operation, uniform color, clear printing, thin skin and many fillings, crisp and delicious; There are varieties such as bean paste, ginkgo, golden leg, lotus seed paste and coconut paste. The Goddess Chang'e flying to the moon, Xi Shi Zui Yue, Mid-Moon Dangui, Moon Palace Box, Santan silver moon and other names are also named after the colorful moon cakes, which are elegant and chic. "The Mid-Autumn Festival is coming, moon cakes are on the market, and Xinghua Building on Sima Road is famous for its scientific baking of moon cakes. This year, famous technicians were specially invited to supervise the production, and all cream, lotus seed paste and coconut paste ... 1940.09.07 statement 1 1 version baked scientific moon cakes. " Xinghualou moon cake has a history of nearly 100 years in Shanghai, and its traditional bean paste, lotus seeds, coconut and five kernels have become "four donkey kong". The most famous bean paste in Xinghualou must be the super-grade Dahongpao from Haimen, while the lotus buds are all Hunan Tongxin Xianglian, the coconut is from Hainan's super-grade shredded coconut, the blue kernel in the five kernels is from Xishan, Guangdong, the almond is from Beishan, Xinjiang, and the walnut is Yunnan Tougui walnut, which is very elegant. Fine production technology is the biggest mystery of the success of Xinghualou moon cake. After several generations of nearly a hundred years of accumulation, the unique formula of Xinghualou moon cake has become a classic brand asset. While adhering to the ancient rhyme of Mid-Autumn Festival, Xinghualou moon cakes are constantly innovating and climbing according to the needs of citizens' lives. Mingxin Chen, the only senior mooncake technician in China, was hired to carefully produce the first-class shark's fin and abalone mooncake, Maotai, with clear particles and distinct layers, which met the high-grade demand.
In the eyes of Shanghainese, Xinghualou has been like an old friend for decades. In fact, Xinghualou is one of the most famous brands under the Xinghualou Group, which is the most concentrated enterprise in Shanghai and even the whole country. A large number of well-known time-honored catering brands still have a beautiful picture of "having an affair with an apricot" after many trials and tribulations in the market.
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