How to treat the attractions of network celebrities punching cards

Why do the scenic spots among online celebrities cause a "punch card wind"?

The development of the Internet era has provided more publicity and marketing tools for scenic spots, all in order to increase passenger flow and realize income. With the rise of various short video platforms and marketing apps, the publicity of scenic spots is gradually combined with the network. It is understandable that the public can obtain information on the network and find out the scenic spots worth punching in various recommendations to satisfy their own consumption psychology and pleasure psychology. The rise of scenic spots among network celebrities is the result of the interaction between the public and the media, and it is the product of the development of the Internet today. The rise of scenic spots among network celebrities should be viewed objectively.

Why does the sword in the network celebrity go to the front scenic spot now?

It seems that as long as you touch the word "internet celebrity" on something, there will be moths. "

This sentence seems to have been widely recognized by the public. It is not difficult to see that the rise of scenic spots among network celebrities has indeed brought huge traffic and income to scenic spots, which has enabled us to find some beautiful scenic spots worth punching in and provided a broader development space for some towns. These are all very positive influences, and we can't deny the positive social development incentives brought by the scenic spots among online celebrities.

However, a series of problems behind him are inevitable. First, there is information asymmetry between the actual situation of the scenic spot and the situation mastered by tourists, which is easy to be deceived; It is a channel to publicize scenic spots, but some people use the Internet to make gimmicks, falsely publicize scenic spots and deliberately exaggerate the environment and facilities of scenic spots; Tik Tok，

The rise of short videos such as Aauto Quicker has spawned "fake" attractions, but the supervision of the platform is not timely and in place, making the network a breeding ground for fake students. Multi-layer factors lead to the network celebrity scenic spot becoming the first choice for lightning protection.

Reflections on the chaos in network celebrity scenic spots

In the face of the fragmented reputation of online celebrity scenic spots under field visits, we all hope that the "truth" of the scenic spots will be exposed and exaggerated propaganda will become word of mouth for tourists. "

Negative effects of false propaganda:

(1) Poor sense of travel experience. When tourists come here, they all want to take picturesque photos. In fact, they are all chicken feathers, and there is a strong gap in their hearts.

(2) The reputation of the scenic spot is seriously damaged. In the Internet age, any deceptive information will instantly sweep the whole cyberspace, leading to a cliff-like decline in the reputation of scenic spots and affecting the image of scenic spots.

(3) hinder the development of network celebrity scenic spots. False propaganda is not conducive to long-term development, and it will also make people lose trust and conviction in online celebrity scenic spots.

What should we all do?

Personal: Strong personal judgment and discrimination. Collect information about tourist attractions through multiple channels, and don't blindly pursue "online celebrity attractions".

Scenic spot: We should devote ourselves to improving the service and management level. Strengthen the infrastructure construction of scenic spots, innovate tourism projects, continuously improve the quality of tourism services and enhance the reputation of scenic spots.

Platform: urge the platform to improve the corresponding management rules, strengthen the information review and release mechanism, warn and remove illegal platforms and accounts, and curb false propaganda.