What are the forms of WeChat official account communication?

Self-media refers to an information dissemination mode that provides individuals with both privacy and openness in information production, accumulation, enjoyment and dissemination. From traditional point-to-point communication to point-to-point communication, the definition of media has been widely used. As long as you have information and content and use WeChat, you can become an information platform and a media.

2. Group communication

Group communication is also called small group communication, which is between interpersonal communication and organizational communication. The content of group communication is highly relevant, that is, the content of communication is closely related to every member of the group. Users can use WeChat to send content that is highly compatible with the interests of all members in the group to WeChat, and members in the group can participate in the interaction through voice chat and sharing comments.

3. Mass communication

Mass communication refers to the process in which media organizations produce information and disseminate it to a wide audience, and also refers to the process in which audiences seek, utilize, understand and influence this information. It has the characteristics of openness, non-mandatory and one-way. The official WeChat account is mainly for celebrities, governments, enterprises, media and other institutions to promote cooperation and promotion business.

Development history

2065438+On June 27th, 2008, WeChat officially announced that the online reprinting function of WeChat public platform was open, and articles could be reprinted directly without manual confirmation. ?

On 20 1 8110, the wechat public platform announced that from now on, the registration of official wechat accounts will be adjusted: the maximum number of official wechat accounts registered by individual subjects will be adjusted from two to1; The upper limit of the number of registered enterprises of WeChat official account has been adjusted from 5 to 2.

On 20 18 12.29, the operation function of wechat public platform was upgraded again, and the upper limit of typos in published articles was raised from 5 to 10. At the same time, additions, deletions and substitutions were supported, but the title and abstract could not be modified, and there was still only one modification opportunity. ?

On August 20 19, Didi Chuxing announced that it had reached a strategic cooperation with Wanda Hotels and Resorts. Users can use Didi to call a car in the official WeChat account of Wanda Hotel.

On June 29th, 2020, WeChat official account added two functions, and added "share" and "like" at the bottom of the article. Among them, users can "share" or "send" to friends by clicking "share". These two new functions have been fully opened.