How to promote cosmetic brands

There are many channels to promote cosmetics, now pick up a few more important is also the most commonly used by customers of the A side of a few methods of briefly said, to attract jade.

Exhibition promotion

Exhibition in addition to suppliers and brands, there will be a lot of media, netroots big brother, beauty blogger UP Lord and consumers to participate in the cosmetics exhibition. Cosmetic brands can choose the right exhibition to promote according to product positioning or characteristics. If you can cooperate with the natural good; if not, it is also conducive to the participants to spread the brand or product word of mouth.

New product launch

Many large cosmetic companies choose this way when promoting high-end products, such as new product launches and live broadcasts. It can be done with quick results and good branding, but there are some limitations, that is, high cost and time-consuming to prepare. Whether it's site selection, media invitations or celebrity endorsements, a lot of experience is needed.

Media Promotion + Celebrity Endorsement

Promoting a new product through TV, radio, billboards, elevator advertisements and other channels allows consumers to learn about the new product through the content of the advertisement. To promote in this way, we need to work on the content of the product advertisement, not only to be concise and novel, but also to highlight the advantages of the product. If supplemented with celebrity endorsement, the effect is even better.

Promotion of physical stores

If the brand has offline stores, then the new product can be promoted through offline store activities. Let more consumers understand the product, experience the product, get the trust of consumers, so as to realize sales. If you choose this way to promote, then the requirements of the store guide is higher, you must have certain sales skills and affinity.

Beauty blogger promotion

Generally speaking, the promotion of beauty bloggers is mostly in microblogging Xiaohongshu, Jieyin, Beili Beili and so on. The more fans, the more expensive. If you can promote your own cosmetics brand through them, not only can you quickly increase product sales in a short time, but also have a direct role in the brand promotion of cosmetics

Self-media platform promotion

Self-media generally include:Sohu, today's headlines, Baike, Tencent, NetEase, etc., there are a lot of platforms, and there are mainly There are about 20, basically the client, cost-effective, but also an important channel for the promotion of cosmetics multi-end.

Baidu promotion

Baidu's promotion on its own platform has an advantage in keyword rankings, including Baidu's own platform: Baidu encyclopedia, Baidu library, Baidu experience, Baidu sticker, Baike number and so on. In short, Baidu products are a must-put.

If it is offline, it is recommended that you can cooperate with local beauty salons, so that your products are settled in the beauty salon, which is also a very good channel.