What is self-publishing writing

Copywriting should be designed for the feelings of the target user, to understand what the user wants, to visualize the text description to come to influence the user's feelings.

1, there is a clear sense of the object

In the simplest and most understandable language, copywriting is a form of communication, the core is to find the right person with the right way to say the right thing. Writing is for people to see, so there must be their own imaginary object, the feeling that TA is sitting in front of you, you are to TA to narrate what you want to say. The copy written in this way will have a real sense of picture.

2, the use of visual analogies, to find the user familiar with things

People will be born insecure and resistant to unfamiliar things, not to mention what will be a sense of picture, we are accustomed to the inherent cognitive structure of each person to understand the new things. For someone who has no background knowledge at all, a lot of descriptive language and explaining things over and over again can be completely confusing.

3, more metaphors, so that the text is more vivid

Learn to give more examples of more metaphors is a very good copywriting habits, it will allow you and the user's "talk" more natural, more interesting. Metaphor is a figurative rhetorical device of text, which is actually based on the similarity of things, with concrete, superficial, familiar things and reasons, to illustrate or describe the abstract, esoteric, rusty things and reasons.

4, more details to describe, avoid the abstract fuzzy text

Writing copywriting should be more details, a bunch of abstract and empty text, will only make people look into, and will not produce a picture of the association. Often more specific details of the description, than those abstract, generalized description, more impressed to the people, because the details of the picture is well.

A bunch of vague, abstract information is difficult for users to see, not to mention the establishment of a clear understanding. The details of the rich description, can help users to visualize the content, resulting in a sense of picture, more likely to be interested in, be impressed by the involvement.

5, the scene to create, associated with the user's past memories

We always say that the copywriter to evoke the user's memory, cause the user **** Ming, detonated the user's emotions ...... This is actually to evoke a familiar scene within the user's heart, there will be a scene will have a picture, the interest will mostly be stimulated