Traditional Culture Encyclopedia - Traditional culture - What are the characteristics of the survey method? What are the methods?
What are the characteristics of the survey method? What are the methods?
1, interview method
This is a research method for researchers to explore their psychological state by talking directly with the respondents. In the interview survey, the face-to-face communication between researchers and respondents is targeted, flexible, true and reliable, and it is convenient to deeply understand various factors of people or things in combination with internal reasons. However, the interview method needs more manpower and time, and the scope of investigation is narrow.
2. Telephone survey method
Telephone survey method refers to a survey method in which researchers ask respondents by telephone to find out what they need.
Because they are not in direct contact, but by telephone, which is an indirect investigation method.
This method also has advantages and disadvantages. The advantage is that it takes less time to spend money and can investigate more people; The disadvantage is that unlike the interview method, you can ask and explain questions in many ways in detail, so that respondents will not misunderstand the questions. This method is more suitable for areas where telephones are popular than places where telephones are not popular enough.
3. Questionnaire survey method
Large-scale surveys are often conducted by means of questionnaires. The questionnaire is a written question. Questionnaire survey collects data, and then carries out quantitative and qualitative research and analysis, and draws the conclusion of the survey.
Extended data
Main functions:
1, providing researchers with first-hand information and data on established research topics, exposing problems and contradictions in reality, and promoting development by constantly solving various internal and external contradictions.
2. Provide factual basis for each department to formulate policies, rules and reforms, and serve for management and education forecasting at different levels and with different needs.
3, understand the status quo of research problems, find new research topics, advanced experience or existing problems, and put forward new ideas and new theories to solve the problems.
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