What is Amway's marketing model?

From June 5438 to February 2006, Amway (China) obtained the direct selling license issued by the Ministry of Commerce. It is a direct selling enterprise that operates according to law, adopts diversified marketing mode, and provides consumers with quality products and services through various channels such as direct selling, store selling and traditional market distribution.

Direct sales: Amway (China) will legally recruit sales representatives (that is, direct sellers) in the approved direct sales area to directly sell products to end consumers outside the fixed business premises; At the same time, a wide range of service outlets are set up to provide product information consultation and return service for consumers and sales representatives.

Store sales: distribute products and serve customers through the company's own direct stores. ?

Distribution: Entrust dealers who meet the company's requirements to promote and sell Amway products in their fixed business premises. In order to cooperate with the company's new product launch and product promotion plan, Amway (China) will entrust some dealers to provide marketing services such as product display and brand experience in their fixed business premises, and assist the company in market research.