What is the development direction of cultural and creative industries in the era of artificial intelligence?

According to the statistics of Tencent Research Institute, since 20 12 years, the investment in artificial intelligence has shown a very steep growth trend, and the turning point is the breakthrough of deep learning technology and the rapid development of hardware computing power and big data. "Cultural industry+artificial intelligence" is the process of deep penetration and application of artificial intelligence technology into the cultural field, and it is also the direction to enhance the added value of cultural technology and improve the digitalization and intelligence of cultural products.

In the field of media and Internet, the degree of knowledge digitization is getting higher and higher, and artificial intelligence is widely used in the creation and editing of online news, literature and other graphic content. Some mainstream media, such as "dreamwriter" of Tencent News, "Microsoft Xiao Bing" and China Earthquake Network Robot, have successfully applied artificial intelligence to news reports. In addition, artificial intelligence can actively collect content data from the Internet according to the theme, automatically identify, review and filter the content data, and intelligently classify and aggregate them. In the future era of intelligent media, artificial intelligence will break the shackles of traditional media and realize intelligent content creation, cross-media semantic understanding and fine editing of multimedia content.

In film and television, music, art and other fields, artificial intelligence can greatly improve human efficiency in editing, lighting, post-production and many other processes. Many technology companies are exploring the use of artificial intelligence to create more touching works of art. In the field of film and television, Disney and Pixar's artificial intelligence models can automatically correct the defects caused by too little light into full and natural images by studying a large number of cases that deal with the defects in Finding Nemo 2. In the field of music, artificial intelligence can already participate in theme selection, initial generation, arrangement, sound synthesis and other links. In the field of artistic creation, on April 27th, 20 17, Alibaba officially launched the "Luban" artificial intelligence system at the UCAN conference, which can generate 8,000 Taobao posters in one second. However, at present, artificial intelligence does not have the unique feelings and thinking of human beings, and is limited to assisting human creation and replacing some low-quality repetitive work.

In the field of games, the application of artificial intelligence is mainly divided into two aspects: on the one hand, it uses artificial intelligence to develop game content, such as making models, maps, sounds, NPC and other game materials. For example, NVIDIA is developing various game development tools based on machine learning and neural network technology. Its functions include automatically generating material from photos and restoring low-pixel pictures to higher definition. Researchers at Georgia Tech University in the United States taught AI how to recreate the game engine by letting it watch game videos. The combination of artificial intelligence and games, on the one hand, can help professionals develop games with better user experience, on the other hand, artificial intelligence can be used as a player to play games, for example, Tencent AI lab's "unique skill" defeated Ke Jie, the world chess king.

In addition, technological innovation has driven the revolutionary development of cultural industries, from newspapers to television, to the Internet and mobile Internet. Up to now, it has entered the AI era, and cultural communication, cultural management and cultural marketing have been deeply affected.