Tourism promotion methods

One, according to the scope of points 1, external promotion as the name suggests, external promotion refers to the promotion of potential users outside the station

Mainly through a series of means for potential users to marketing and promotion in order to achieve the purpose of increasing the site's PV, IP, number of members or revenue

2, the promotion of the promotion of the opposite of the above, the promotion of the promotion of the site is specifically for the promotion of internal

This is the first time that we have seen the promotion of the site, the promotion of the site is not only the promotion of the site, but also the promotion of the site.

For example, how to increase the frequency of user browsing, how to activate the loss of users, how to increase the interaction between channels, etc.

YouAnswer.com, for example, has a few different domain names under its umbrella, how to make the traffic conversion between these sites, how to make the site between the different channels of user interaction, which is the focus of the promotion of the internal

Many people ignore the importance of the promotion of the internal Importance, in fact, if the use of internal promotion properly, the effect is not worse than the external promotion

After all, in the secondary development of the existing user base, it is much easier than the development of new users, and the investment will be much less

Two, according to the input points: 1, paid promotion is the need to spend money on the promotion of the

such as a variety of online paid advertising, bidding ranking, magazine advertising, CPM, CPC advertising and so on.

Doing paid promotion, must consider the cost-effective, even if the money can not be spent indiscriminately, to make the money to spend out of the effect

2, free of charge promotion here refers to the free promotion in the case of not having to pay additional fees (Yucheng network) can be carried out to promote

There are many such methods, such as forums to promote the exchange of resources, soft text promotion, Email mass mailing, etc.

With the intensification of competition and the increase in costs, major websites are beginning to favor this approach

Three, according to the channel 1, the promotion of online refers to Internet-based promotion

such as online advertising, forums, etc.

There are more and more traditional enterprises have begun to recognize the online promotion of this approach, and the traditional approach is very cost-effective compared to the traditional approach.

2, offline promotion refers to the promotion of non-Internet channels

such as ground activities, outdoor advertising, etc.

Because of the offline promotion is usually invested more, so the general offline promotion is to enhance the establishment of the brand image or to increase the stickiness of the user is the main, if it is in order to enhance the IP or PV, the effect is not necessarily very good, but also to improve the quality of life of the user, and to improve the quality of life of the user. To carefully consider

Four, by means of 1, conventional means refers to some benign, very friendly promotion

such as normal advertising, soft text, etc.

But with the intensification of competition, the effect of this approach is becoming less and less obvious, it is usually necessary to develop a new method of hair, or in the details of the hard work in order to achieve a better result

2, Unconventional means is to refer to some vicious, very unfriendly way

such as mass mailings, cheat points, malicious web code, and even insert viruses in the software

Often the effect of this method is surprisingly good, but for the brand image may have a negative impact, so the use of the scale should be grasped

For some particularly vicious, try not to use

Fifth, according to the purpose of 1, brand promotion to establish a brand image-based promotion

This type of promotion is generally carried out in a very formal way, and usually consider paid advertising

2, traffic promotion to enhance the flow of the main promotions

In the face of the flow of traffic, most of the sites have to lower the head of the noble, and now we basically what methods are used. Our slogan is: do not dare to make the trick, only can not think of the trick

3, sales promotion to increase revenue-based promotion

Often with the sales staff to do, case-by-case specific treatment, not to say more here

4, member promotion to increase the number of members to register the main promotion

Generally, we all have a prize to register, or other incentives means mainly for promotion

No way, now the user is too realistic, no benefits, will not hold your field

5, other promotions of other projects, or details of the promotion

such as a specific activity, not a specific example

[Edit paragraph] network promotion of the top ten methods of promotion of the site, network marketing is the marketing component, is the core of e-commerce, and the promotion of the network is the core of e-commerce, and the promotion of the network is the core of the network. The core of e-commerce, and promotion is the most important focus of network marketing, many companies have specialized websites to carry out network sales

A, enterprise website promotion of search engine 1, search engine login According to analysis of small and medium-sized website a lot of traffic is from the search engine, some website traffic more than eighty percent from the search, the site can be good to log in the major searches, a large number of customers can search the net business enterprise search on Baidu and other searches, and so on, and so on. Baidu and other searches on the search to the net enterprise website

2, search bidding ads are now the most commonly used by enterprises should be the search bidding ads, more commonly used Baidu bidding (Baidu is currently a new professional version) and google keyword advertising that googleAdWords

3, search engine optimization this is a common SEO for the enterprise website, the analysis, the relevant keywords, in the search engine optimization, the search engine optimization is a common SEO, for enterprise website analysis, the relevant keywords, in the search engine to do a little optimization, can be ranked in front of the major searches, can bring relevant transformation for the enterprise

Two, the enterprise website promotion of the link 1, links to make a good link to the website can also bring the relevant traffic and rankings, the enterprise should pay attention to each other's website relevance in the making of the link to the company's own website content related to

2, URLs, and the website of the company's website content related to

2, the site of the link now there are many sites such as hao123, 265, etc., but most of the enterprises to join the conversation is more difficult, you can look for the industry type of site to join

3, buy external links now search inclusion, in the search inside the weight of the site, if the site has a good enough links, the ranking of the enterprise site will be high, the search will be included in the search more and faster! When buying external links, you should pay attention to the relevance of the website and whether it is included in the normal

Three, the enterprise website promotion of offline 1, logo promotion in the appearance of the enterprise logo at the same time appear URL, such as business cards, envelopes, vehicles, etc.

2, advertising attached to the enterprise in the enterprise's other print and media ads attached to the enterprise's Web site

3, offline promotion in the clothing or some gift Printed with the enterprise's Web site

Four, the enterprise website promotion of information release 1, forums to choose some relevant forums and posting bar, the enterprise's information to be advertised for publication and publicity

2, blogs can be set up to establish a number of blogs, to join the relevant circle of information release

3, yellow pages and classifieds information on these sites as a purely informational platform, you can publish information about products on it The yellow pages and classifieds are purely information publishing platforms where you can publish information about your products

Five, enterprise website promotion of QQ group 1, QQ group chat to join the relevant QQ group for chatting and discussion, and send some relevant content

2, QQ group **** enjoy you can put some of the company's pamphlets and the like, there are informative things, uploading them to the QQ **** enjoy

3, QQ group mail sending many QQ groups are The QQ group mail sending function has been opened, you can use this for the mass distribution of related content

4, self-built QQ group enterprises can also open more than one QQ group, then you can always publicize it

5, QQ group greeting card to join the relevant group to send greeting cards, in the mail to add labels advertisement

6, QQ group space can be released through the group space articles, publicity, and group space albums can also be used to promote the development of the QQ group. The group space album can also

Six, enterprise website promotion of the watermark 1, picture watermark in the enterprise in the publicity of the picture, are to hit the enterprise watermark, in the release to other places and other sites reproduced are the publicity of the enterprise website

2, video watermark now there are a lot of video **** to enjoy the site, the enterprise can be some of the relevant publicity video hit the watermark uploaded to the above, if it is particularly good, I believe it will be the first time that you have the opportunity to see a video, you will be able to see it. If the special wonderful words, I believe there will be many people concerned

3, information watermark in the writing of some of the articles above the original URL, there is to do some of the information pamphlets such as PDF and e-books in which to add the enterprise's Web site

Seven, enterprise website promotion of the mass mailing 1, e-mail mass mailings here we emphasize the permission to send mass mailings, not spam mass mailings, as well as is the mailing list subscription

2, forum mass distribution 3, blog mass distribution 4, guestbook mass distribution eight, the enterprise website promotion of the recommended 1, net digest now there are many net digest site, such as 365key, sina vivi, etc., you can add some of the content related to the enterprise website

2, bookmarks collection of Baidu's collection, QQ bookmarks, etc.

3, top guest website The top digg site on the promotion, submit some articles with the enterprise website, to promote publicity

4, Yuhan network professional planning, tailored to develop the most suitable for the customer's promotional program, to achieve zero-distance contact with the customer

nine, the enterprise website promotion of the advertisement 1, soft ads in the relevant website to publish the news of the enterprise, the enterprise's website promotion

2, bidding ads Baidu, google, and so on, and so on. Baidu, google, sogou, yahoo and other bidding promotion

3, advertising alliance now Alibaba, publicity easy advertising alliance promotion

Ten, enterprise promotion of web2

01, RSS can be the content of the site, blogs and other related content submitted to the RSS sharing and inclusion of the site

2, instant blog QQ's Tao, rice or not, you can search and add some relevant personnel, and then publish information

At present, the network promotion mainly has the following forms: 1, login search engine 2, website directory login promotion 3, online yellow pages login promotion 4, blog marketing promotion 5, know the marketing promotion 6, network advertisement promotion (including advertisement swap) 7, e-mail promotion 8, Web site navigation promotion 9, IM way (QQ, MSN, Yahoo! Pass) 10, ranking marketing promotion 11, event marketing promotion 12, free service promotion 13, friendly links, including the network of paid links and free reciprocal links 14, in the B2B site to publish information or registration 15, in the newsgroups or forums to publish site information 16, soft promotion 17, with the web site system promotion 18, Viral promotion19, website interactive promotion20, activity sponsorship promotion Detailed reference: p>

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