Traditional Culture Encyclopedia - Traditional culture - What are mainstream media and new media? What are the main meanings and characteristics?

What are mainstream media and new media? What are the main meanings and characteristics?

The mainstream media is the traditional media, and newspapers, paper media, radio and television all belong to the mass media, which is characterized by a professional social division of labor information publishing platform. Its main feature is that its mode of transmission is 1 many-to-many. Poor interactivity.

New media is different from traditional media, such as online media, outdoor media, mobile media, Weibo and blogs. Their main characteristics are strong interactivity, that is, good interactivity and low threshold for information release.