Traditional Culture Encyclopedia - Traditional culture - Why the clothing business is now more and more difficult to do, the reason?
Why the clothing business is now more and more difficult to do, the reason?
First, the development of e-commerce is now more and more fierce
In several major industries, including e-commerce is located in the world's most cutting-edge business, many people are now used to buy things online. Among the things that people buy, most of them are clothes.
Buying clothes online is cheap, and the quality can be guaranteed, and the courier can also reach home. This is the legendary good value for money, and consumers are gravitating towards this kind of consumer experience.
The same clothes sold in the store online, the price will be higher in comparison, because selling clothes online, the store does not need a store, it saves a lot of money.
Secondly, nowadays people's choices are more diversified, and so are the styles of clothes they need.
Many people like to go to big shopping malls for clothes selection, because there are more styles and better after-sales service. It's hard to do business with a small private clothing store.
After all, these stores have expensive rents and not many styles of clothes. It is not possible to attract customers, and there are not a lot of repeat customers.
If the private clothing store does not want to come up with some innovative ideas, then the business will be declining.
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