How to prepare a copywriting plan or scheme for soft text promotion?

Classification of soft-text marketing: classification and promotion of soft-text from the presentation form, the main forms.

1, classified by presentation form: advertising page, special issue page and news page. Anything labeled as a news report is actually an advertisement.

2. Classification from the perspective of soft text marketing function.

The first category: propaganda soft articles, the main forms are:

1, the webmaster recommended the store address in the soft article:

Second, the owner recommended the store address in the article.

Thirdly, from the perspective of search engine optimization, the web text of keywords is designed.

Fourth, online mail, mostly a domain name with only one web page.

Fifth, sell by email or poster.

Sixth, introduce or introduce relevant product knowledge directly in newspapers and magazines.

The second category, brand power soft text, is a network-wide integrated marketing solution tailored for the brand.

Detailed introduction

Soft text promotion refers to the promotion of the products you want to market in the form of words to promote product sales.

1. Narrow sense: refers to the plain text advertisements published by enterprises in newspapers, magazines and other propaganda carriers. This definition is an early definition, which is the so-called paid text advertisement.

2. Broadly speaking, it refers to some publicity articles published by enterprises in newspapers, magazines, DM, internet, mobile phone short messages and other propaganda carriers that can enhance the brand image and popularity of enterprises or promote the sales of enterprises, including specific news reports, in-depth articles, paid short advertisements, case studies and so on. In most newspapers and magazines, there will be a place to put advertisements and send a long soft article. Some TV programs will be publicized by means of interviews and discussions, which is also a soft article.

Through the traditional four major media (newspaper, radio, television and internet) advertisements, more people and organizations can understand and accept their products, services, technology, culture and deeds, so as to achieve the purpose of publicity and popularization.