What are the common marketing strategies for movie and TV productions

1. Launch

Movie launch can be said to be the publicity standard, after all, it can be a one-step set of national mainstream media.

2. Advertising and marketing

Pre-advertising is more cost-effective than theater placement, and can also be targeted to choose to play in front of the video related to the movie, which is considered to be all the money spent on the knife edge. It is important to note that you can't just "show" the trailer and put it up, but also launch the action - jump to the official microblogging to play the movie ticket lottery, jump to the official website of the movie to see the full trailer and so on. As far as possible, each display can realize the conversion.

3. Event Marketing

And word-of-mouth is the best marketing, often stemming from a successful communications event. Power Trip promoted one of their new episodes by placing a faucet bone the size of a small house on a beach that looked like it had traveled from the show to reality. Seeing this scene, you will not want to take a photo to send a circle of friends

4. New media social platforms to join your promotion channels

Weibo, the video site is not to be bypassed, the big platforms, although there is a strong user base, but also can be divided into some of the live broadcasts, short videos. This will help to form a "how to see everywhere, may be really good to buy a ticket to see" mentality.

5. Let the role of the drama out of the screen

This is more confusing statement, probably means that the characters in the film and television drama into the "reality". For example, Madagascar was tweeted in After Hours, and in the earlier Mom and Dad, Barney really did have a website for girls.

6. Celebrity and brand co-promotion

Coca-Cola has 740 million fans, 30 times the number of fans of James Bond. So when "007: Skyfall" was released, we saw these two frequently flirting with each other. A good thigh-hug sucks up fans fast.

7. Theme song marketing

Marketing a movie or TV show is no easy task, so abandon the superstition that big budgets are the only way to do big things. Money is necessary, but creativity is the core of marketing.