March sales than February difference of 100,000 units, Volkswagen why this situation?

March sales than the February difference of 100,000 units, Volkswagen for the emergence of this situation is mainly due to:

1. fierce competition in the automobile market, resulting in Volkswagen's market share declined;

2. new energy vehicles have seized a lot of the traditional automobile market;

3. Volkswagen's reputation has slipped, and it is not cost-effective.

With the rapid development of China's economy, the people are getting richer and richer, the car has gradually entered every family, the automobile market brand is very much, the choice is also very much, which leads to the automobile market competition pressure is very big. March sales than February difference of 100,000 units, Volkswagen for the emergence of this situation is mainly due to the fierce competition in the automobile market, a lot of new domestic car-making forces rise to take advantage of Volkswagen. The rise of many new car-making forces has seized part of the Volkswagen market; at the same time, with the new energy vehicle technology continues to break through, the traditional automobile market share by the new energy vehicles to seize a lot of the last is the Volkswagen car in the past few years there is no good product, cost-effective and bad, resulting in a lot of people are not willing to buy.

A, fierce competition in the automobile market led to Volkswagen market share decline

With China's continuous development of science and technology, China's car-making technology is more and more advanced, a lot of domestic cars have been welcomed, the automobile market was very competitive, more and more companies to join the car-making market, which will certainly have a Volkswagen market share impact, which will lead to a decline in sales.

Second, new energy vehicles continue to break through the traditional car affected

Tesla in Shanghai after the establishment of the factory, new energy vehicles have become the market wind mouth, the country also policy to support the development of new energy vehicles. New energy vehicles are a direct challenge to traditional cars, thus seizing the market share of many traditional cars, which is one of the reasons why Volkswagen's sales in March were 100,000 units lower than in February.

Three, Volkswagen reputation decline cost-effective

Volkswagen was able to occupy the market before because of a better reputation, but in the past few years Volkswagen does not have the products that everyone is satisfied with, and the reputation began to decline, and the cost-effective is not very high, in the face of the rise of the national brands they basically do not have any advantage. Consumers now have a lot to choose from, and the blossoming automobile market is also the reason why Volkswagen has declined.