Where did the concept of community come from? How to position the community?

Is a community a WeChat group, a QQ group? Is it a WeChat public number?

For the word "community", Baidu's encyclopedia defines it as a community that is referred to by sociologists and geographers in general, and broadly speaking, refers to all the social relations that take place within certain boundaries, areas, or domains.

This explanation we do not need to look at, it is very deep and very professional, this Baidu encyclopedia explains simply that the social relationship based on geographic location. Then, with the emergence of the Internet and its booming development, this social relationship rose from geographic location to the network.

The community, literally understood in fact is the community with social relations, which is the most fundamental point of the community, without the social relations between people, that must not be the community.

Regardless of whether it is a traditional community or a community on the network, the essence is the same, with the same characteristics. It is just that traditional communities are based on geographic location, blood relations, and other social relations, while online communities are based on interests, hobbies, or even a TV show, a star, a food social relations.

The reason why the community is so hot is because the community is ubiquitous, the community emphasizes the social relationship between people, and then all the means of operation, marketing means began to start around the personal social start. Social operation will be a very important means of operation in the Internet industry and even in the traditional industry, all the core products will be centered on the socialization between people to start.

At present, community operation is more used as a means of operation, to achieve different purposes, so the type of community is also different, the common types of community:

1 diversionary community

Community is a group of organizations, it can be very easy to achieve the situation of people pulling the people can make the community of the group It's a very easy way to make a community group expand quickly.

?

?

? 3 content-based community

The Internet is currently the most expensive is the content, if you rely on individuals or companies to produce high-quality content, it is too difficult to pay a high cost, such as high-paid super-cow editors, paid to collect high-quality content, if the gathering of a group of active users, they take the initiative to provide high-quality content, so that the problem is not solved.