Traditional Culture Encyclopedia - Traditional culture - What is the meaning of the blue plaque
What is the meaning of the blue plaque
Has the meaning of solemnity, reverence or dedication.
While blue-colored signboards are not common among store signboards, blue is the best color to flourish a store's fortune. The color blue represents the element of water, and the element of water represents wealth. Therefore, the use of blue color as the background color of store signboards can play a prosperous role in the restaurant's fortune.
The plaque is not only a sign of instruction, but also a sign of culture, even a sign of cultural identity. It is widely used in palaces, pagodas, temples, ancient Chinese buildings, and prominent positions of Chinese decorations to convey messages of imperial power, culture, characters, beliefs, and commerce to people.
Plaque is mainly used in the commercial field, is a unique form of advertising in China to disseminate commercial information, it is through the ingenuity of literary works, by virtue of the business association of literacy, citing idioms and allusions, attached to the myths and legends, celebrity inscriptions, the use of tendency to good luck psychology, picking up the religious words, express the feelings of gratitude, show the integrity of the store and other ways. Loaded with heavy national business ideas, reflecting the traditional cultural colors.
With the development of society and economy. Discussion of the traditional culture of the plaque, critical inheritance of the national advertising cultural heritage, not only helps the Chinese commercial culture treasure excavation and finishing and plaque advertising history research, but also for the development and innovation of modern advertising also has a very important reference, enlightenment and promotion.
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