Sina microblogging promotion program

Sina microblogging promotion program (a)

First, make good use of the attention

In the Sina scarf, every time you pay attention to others, others will receive a message, and now the microblogging is still considered a new thing, generally will be added back to the friends by hand. The way to do this is to have a relationship that lasts a long time.

Second, the wind by fire

What is the hottest thing in the Internet world these days? "Lee Kai-Fu left". Lee Kai-Fu is a loyal user of microblogging, September 4, the old Lee sent more than a short article, I guess the mood is a little excited, I, after adding his attention has been F5 refresh, out of a comment, Lee is a good person, basically do not delete the reply, of course, we can not make things up, but also to express the feelings of concern. A lot of friends concerned about Lee Kai-Fu, by the way, added me to do attention, so that friends more up.

Third, more words must earn

microblogging has a benefit, you say a sentence, will appear in the page of N friends, Baidu also give these pages quite good frequency of inclusion, with your Web site and the product, naturally, there will be a lot of friends to pay attention to. Specifically write what we think, the URL will be sina into a short address, in fact, more convenient for us to promote. I write my own here not to write.

Fourth, more open topic

The neck has a function to insert the topic, inserted after the launch of a discussion board like things, if the topic is inserted well, will cause a lot of discussion.

V. Widely sent invitations

Sina Weibo is not yet open for registration, you can send an email to your friends and invite them to open Sina Weibo.

You can only invite friends if you have 30 followers.

Combined with the first microblogging promotion, you can show that microblogging, more friends is king!

So friends want to Sina microblogging invitation code please send me the mailbox.

Sixth, the manufacture of essence

Health, health care text, in the microblogging is reproduced on the high probability of quoted, the benefit of people can do more.

Seven, synchronized with the blog

Quietly told everyone microblogging only need blog address to synchronize the articles of other blogs, there is no account audit and so on, so you can register many microblogging can be immediately filled with articles. The first thing you need to know is how to use it to synchronize your blog with your own.

Sina microblogging promotion program (2)

A microblogging marketing market analysis

1, the advantages of microblogging and the purpose of

and the traditional marketing methods, microblogging marketing cost is particularly low, a blog post only need more than a hundred words. The biggest feature of network marketing is the blossoming of the dissemination point everywhere, and microblogging has exactly this advantage. At the same time, microblog marketing is very easy to get started, not subject to the limitations of time and space, as long as you can access the Internet, you can send microblogging anytime, anywhere. The biggest goal of the official hospital microblogging is to enhance the competitiveness of the hospital's brand, and to put it bluntly, to publicize the hospital through the microblogging related.

2, suitable for the microblogging hospital-related content

Hospital-related a lot of hospital departments, experts, technology, equipment, honor, public service, etc., are hospital-related. Looking at the microblogging forwarding higher information, it is not difficult to conclude. This type of information has a **** sex. That is closely related to life. Whether it is a classic small paragraph, humorous pictures, or other popular events.

In fact, they are all closely related to people's lives. Therefore, our microblogging daily updated information needs to meet two criteria.

(1) relevant to our lives, or the information is readable and shareable for some people;

(2) relevant to the hospital. We do microblogging marketing 's purpose is to serve the hospital. So, therefore, microblogging from the registration information, information should be related to the hospital.

(4) microblog content specification, can be updated with different content. Such as: hospital + science + general knowledge + activities;

(5) official microblogging can be held on a regular basis, in the form of self-selected;

(6) official microblogging should be present in every corner of the hospital's official website;

(7) make use of microblogging related applications, such as: micro-groups, micro-activities, micro-public welfare;

skillful use of the functions of the Sina to do some activities, using the The Hall of Fame. Hot topics to lure their own blog posts over

(8) the key points of success: interactive + personality + professional + persistent;

3, the hospital's packaging expert microblogging

expert microblogging, not a daily repetition of the simple things to do every day, every day, to find some of the articles on the line to update. To draw close to the relationship with microblogging users, know how to convert users. Although microblogging is our tool, but as an expert microblogging, we need to treat ourselves as real experts, treating any fan question or retweet, we need to answer the user's question from a professional point of view, from the smallest care. It is recommended to use the comment reply

Second, the entry point of microblogging marketing promotion

The first problem of marketing is to solve the user's psychological wariness, so that potential consumers believe that the hospital products and services, and microblogging can be a good solution to this problem.

Branding: official microblogging

Branding refers to the establishment of an official hospital microblog, preferably certified microblogging, to increase the trust and authority of microblogging. The main role of this microblogging is to convey the comprehensive information of the hospital through the official microblogging, which is also referred to as hospital-related. A daily plan is made to update and maintain the followers and the content that needs to be updated.

Operation and key points: official microblogging closer to the officialization, professional stuff is key.

(1) the hospital microblogging information material is accurate, can be queried, can be communicated;

(2) the hospital regularly update microblogging every day, pay attention to the fans, comment on the forwarding of microblogging;

(3) microblogging updates pay attention to the role of the title party;

Third, microblogging operation and promotion program strategy

1, do a good job of microblogging positioning, selecting the user group

After the success of the microblogging application, we need to attract the attention of users, which should be given to microblogging a theme. According to the pre-analysis of the network target customer group positioning, to determine the preferences of these target customer groups, for which type of microblogging theme is more interested. Because our purpose is to promote, the amount of user attention is the most fundamental.

2, microblogging home page background focus on style to show personality

microblogging can show everyone's personality, if you want others to pay attention to you, we have to show their own microblogging personality, focus on their own style. So after registering for the microblogging we can not rush, the beginning of a large number of releases about their own website, our first task is to improve our personal data, so that others know what my microblogging is doing, can give the user what kind of experience. A first feel-good background is the key to fans to pay attention to our microblogging, because fans enter our microblogging, microblogging homepage background can be visualized from the hospital image

3, through various ways to increase microblogging fans

① in and out of the microgroups

in and out of the microgroups means that the group is out of the group to add a group, the majority of the people in the microgroups will be able to look at newcomers to these, there is a like to follow you. attention to you, especially in the mutual powder group, because they also want to get fans, so back to first attention to you, mutual powder group is more so.

② mutual powder

Let others pay attention to you first to pay attention to others, in the mutual powder when we need to pay attention to meet these circumstances do not add:

(1) attention to too many people, and fans are too few not powder;

(2) fans are too few people do not powder;

(3) there is no avatar of the not powder;

(4) has been (4) has been concerned about two thousand people do not powder;

(5) fans a lot of people concerned about too few people do not powder;

4, microblogging should be released to choose a good period of time

For when to publish microblogging, published what microblogging, published how much microblogging is a certain rule to follow. In general, the best time to post a tweet is at 7:30-9:00 11:00-12:30 17:00-19:00 which is around the three times, because it is the time when you are at work, resting, and after work, which is the time when most people browse the microblogging. At the same time, do not tweet too often, pay attention to the degree of grasp. Otherwise, it will be regarded as a brush screen, resulting in being unfollowed.

5, the microblogging to promote out of the promotion of the site

A microblogging construction down, we can add attention to let more people know themselves, pay attention to their own, I believe that with the increase in attention to the user, the hospital related to the user will let these users know and understand. You can join some microblogging group, use the microblogging group as a resource to promote it, so that more people know our microblogging, pay attention to our microblogging, so as to achieve our promotional effect.

6, through the interaction and fans directly to maintain viscosity

① interaction with good fans, each enterprise has its own loyal fans of this part of the enterprise and brand recognition, more willing to do publicity for the enterprise will also organize the enterprise's fan group.