How to start business data analysis?

The process of business analysis is generally divided into 5 steps

Clarify the problem - dismantle the problem - arrange the work task - promote the work task - output the analysis report

1, clarify the problem

First of all, before solving the problem, we must know what the problem really is? This way we know the direction of the later work to avoid unnecessary arguments later. For how to clarify the problem, you can use the SMART law to illustrate

S - Specific Specific, can not make the problem too abstract

For example, Xiaomi cell phone wants to sell well, it can not simply be said that Xiaomi cell phone to be made so that everyone likes the product, but it should be said millet phone shipments to reach 150% of last year

M - Measurable measurable, whether it is the problem itself or the goal to quantify out

Or millet example, shipments to reach 150% of last year, then 150% is a quantifiable standard

A--Action-oriented Action-oriented is to explain the problem, there must be a direction to solve

For example, millet through sales improvement, increase marketing, enhance product development capabilities of the three ways to make shipments to reach 150% of last year.

R--Relevant Relevant, actions and problems have relevance

Xiaomi through sales improvement, increased marketing, enhance product development capabilities to increase shipments is relevant, can not say that Xiaomi through the entry into the field of laptop computers to increase shipments of cell phones. The action of developing the laptop product line has no relevance to boosting cellphone shipments

T - Time-bound

The plan to increase shipments to 150 percent of last year's level may not boost cellphone shipments to 150 percent after two years, so it's important to be clear about the timing. For example, I plan to ship 150% of last year's cell phones in 8 months. Of course, the time limit must be from the actual situation, to have a certain degree of reasonableness

2, split the problem

Split the problem need to use the logic tree model

Logic Tree Analysis Model, as the name suggests, is a known and clear problem as the trunk, analyze which problems are related to the problem, and related issues as branches to join the trunk. By expanding down the tree, the problem is expanded into a logic tree

Advantages of using the logic tree model:

● Ensures the completeness of the problem

● Clarifies all the ideas

● Avoids repetitive and irrelevant thinking

In addition to the logic tree model, there are two other rules that can help you better clarify your ideas, namely, MECE MECE analysis and the Rule of Two or Eight

MECE analysis is a method of breaking down a work project into a number of more detailed tasks

It has two main principles:

Completeness

Decomposition of the work of the process do not leave out a certain item, to ensure the completeness of the

For example, the marketing and enhance the ability of product development is a two different The direction of problem solving, omitting one will make the direction of problem solving incomplete

Independence

Each work should be independent of each other, and there should be no overlap between each work

For example, Xiaomi cell phone wants to increase shipments can improve product development capabilities and the phone design better, then the two sub-problems overlap, because the product development capabilities contain the cell phone design capabilities

The law of two or eight, commonly understood that in any group of things, the most important only account for a small part of them, about 20%, the remaining 80%, although the majority, but the secondary

The same logic tree analysis model, we must always pay attention to the key issues, for some of the non-focused issues to discard, to reduce workload while focusing on solving the key problems

This is a good example of how to solve the problem of the problem of the key issues

This is a good example of how to solve the problem of the key issues. /p>

3, arrange the work task

The interrelated issues as a separate project - to determine the project leader and work to promote the schedule; especially important nodes - the person in charge of the work from time to time to check the work, according to the plan to promote the work

4, to promote the implementation of the task

Since it is a business analysis, then we need to know from which dimensions to analyze, and how to get useful information. and how to get useful information. Clarify these two issues, we will be able to promote the implementation of the task

3 dimensions of analysis

Market analysis - competitor analysis - user analysis

Take Xiaomi case study:

First of all, we need to understand the entire cell phone market, for the cell phone market, how large, supply chain of upstream and downstream of the situation one by one to understand the situation clearly, based on the market environment to predict the future development trend of the cell phone market. environment to predict the future development trend of the cell phone market, to be one step ahead

For competitor analysis, we need to know the entire cell phone market, several big players, and their market share is how much, but also specifically analyze the profile of each competitor and the advantages and disadvantages, including channels, supply chain, products and so on. For the cell phone industry, Apple, Huawei, OPPO, vivo, these several big players are sure to be carefully studied

Lastly, user analysis, to accurately locate the fans from the user's attributes, decision-making to buy the product, and other factors, to understand the user's needs, to seize the user's pain points, to help the company to obtain and retain the user. In the cell phone industry, OPPO and vivo have a very precise grasp of the needs of the target group because of their channel advantages

3 ways to get information

Desk research-user research-fieldwork

Desk research, in the age of the Internet, we can get relevant news and some professional databases from the Internet, but due to the huge amount of information, we also need to be careful to Screening out reliable and accurate target information

User survey can be divided into online survey and offline survey, online we can through the network/telephone in the form of research, can get a lot of first-hand information, but may not be able to get all the information you want. Offline we can visit the form of communication research, offline survey can directly reach the user to understand all the information you want, but the economic cost of time is too high

Field research will generally be combined with user surveys, you can get some hidden but very important information, of course, the economic cost of time is also very high

5, the output of the analytical report

This is the first step of the whole business analysis process. This step is the entire business analysis process of review and summary, determines whether your analysis results can give the enterprise to make the right decision

Generally speaking, the output analysis report can be divided into four steps

General summary - the main content of the entire business analysis, the overall framework and logic of the package public

Fill the PPT information - fill the information to each individual project, clear the details of the problem

This is the first step in the process of business analysis, which is the most important step in the process of business analysis, and the most important step in the process of business analysis.

Communication Optimization - Internal communication to ensure the completeness of the report, and user communication to include the information that the user wants

Final Reporting - Knowing the content of the report well, and depending on the audience, the report will appear to be different in content and form.