What does Internet+ mean?

Now this society lacks not the product, but the person who sells the product, so how do others get customer traffic on the Internet? This is a problem, now is the Internet + era, if you want to play this era, you have to first understand, what is the Internet +.

In layman's terms, "Internet +" is "Internet + various traditional industries", but this is not a simple addition of the two, but the use of information and communication technology as well as the Internet platform, so that the Internet and the traditional industries to carry out the depth of fusion, to create a new development ecology. New development ecology. It represents a new social form, that is, give full play to the optimization and integration of the Internet in the allocation of social resources, the Internet's innovations are y integrated into the economy, social domains, to enhance the innovation and productivity of the whole society, and to form a wider new form of economic development with the Internet as the infrastructure and the realization of tools.

Internet + is to combine the offline business opportunities with the Internet, which opens up new market channels for traditional enterprises, now the traditional business is increasingly not easy to do business, the cost is gradually increasing, and through the Internet plus the method, you can reduce the cost of marketing, open up new market channels.

For example: in Nanjing there is a young man surnamed Wang, their own operation of a fruit store, business is very cold, and then his friends let him look for opportunities on the Internet, so he looked for someone to build a Web site, through the Internet channels to sell his products, did not expect the current monthly turnover reached more than 300,000, Nanjing, the local media has also reported. Of course, there are many ways to combine offline business and online business, but now the traditional business Internet, is the trend that can not escape.

First, how can we play the Internet + it?

Internet + you think it is important, it makes sense to you, you think it is not important, it does not make sense to you! For traditional enterprises and entrepreneurs, we have to do is not a spectator, not here to see the fun. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business in a practical way! If you don't understand, we will go to research and study; if you understand, roll up your sleeves and do it.

Want to move their business to the Internet to do, need a carrier to show their products, either build a website platform, or do a store, because only then can people find you, in fact, do the site is very easy to apply for a store is also very easy, and the most difficult is how to get traffic? Traffic is equivalent to the customers in our traditional business. If you let the website to get traffic, then inseparable from the SEO optimization technology, which is to master the entire Internet traffic entrance technology, but also our traditional business to open up the Internet channel of the tool, so if you want to play around with the Internet will have to learn SEO this technology.

Now there are many online tutorials on this, but many are outdated, because the Internet is constantly changing, in order to avoid letting everyone learn the wrong outdated knowledge, I united with the Internet on the cattle, the formation of a group, want to learn to learn the Internet and SEO partners, you can come here to learn, the beginning of this group of a few digits is: silk six, the middle of the digits is: four eight five, and finally, the last digit is: four eight five, and the last digit is: four eight five, and the last digit is: four eight five. The number is: four eight five, the last few numbers are: zero six four, in order to combine them can be found, I would like to say, unless you want to learn about this knowledge, so that they get Internet opportunities, if you just get together, do not come.

Second, the core of the Internet + is Internet thinking

"Internet +" the first connotation is "Internet thinking +", traditional business integration "Internet +" the first step is to understand the Internet. "The first step is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? In the long-term development of the Internet business model, many Internet companies have accumulated a large number of cases and data, enough for them to summarize a set of methodology suitable for their own development, this methodology can be regarded as Internet thinking. Internet thinking is summarized by Internet enterprises, more suitable for online business model, so the traditional enterprises will not be too suitable for offline business. "Internet+" requires traditional enterprises to first understand Internet thinking, and then explore new business models in conjunction with the actual situation.

Typical Internet thinking is Lei Jun's "focus, extreme, word of mouth, fast" seven-word trick, but also other such as ecological thinking, platform thinking, free thinking, cross-border thinking and other Internet thinking. It is these rich Internet thinking, constituting a wide variety of Internet business models. Internet thinking is like the standardized process of the catering business, which is characterized by rapid replication. But Internet thinking is not everything, the current more so-called "losers, fans, iterative" and other Internet thinking is built on the basis of product operation, business marketing and user service, not the specific embodiment of the business model.

For some recent misunderstandings of Internet thinking, talk about my point of view.

1, not because of the Internet, there is Internet thinking. Rather, it is because of the development of Internet technology, as well as the continuous impact on the traditional business form, resulting in this thinking to centralized outbreak. The reason is very simple, productivity determines the relations of production, the Internet in technology and business level changes will inevitably lead to changes in the way of thinking of the upper level.

2, Internet thinking is not the patent of Internet people. Not because you are in the Internet company you have this kind of Internet thinking, and not traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, it does not belong to which category of people. Internet companies out there are many people do not have this kind of thinking.

3, Internet thinking is not a panacea for all ills, but it is not the realm of false high. Under the guidance of Internet thinking, we can re-examine some of our original business habits. Modern society's habit of fragmented reading leads us to often half-understand, many people do not have a deep understanding of Internet thinking, it is appropriated around, this is slightly sad.

4, most people are using the Internet thinking to do marketing, and few people to complete the Internet thinking system thinking. Sell brisket, sell pancake fruit case was most people vomit, and then there are a large number of people with Internet thinking to package, sell TV, sell buns, sell bathroom, sell home, and so on and so on, and even people want to use the Internet thinking to transform a green house! That said, with the Internet thinking to do marketing, itself is also to get eyeballs, get attention and traffic, traffic thinking itself is also a kind of Internet thinking. So, in the end, how to understand the Internet thinking? It is still my previous summary of the "Nine Swords of the Lone Ranger" 9 major thinking, including: user thinking, minimalist thinking, extreme thinking, iterative thinking, traffic thinking, social thinking, big data thinking, platform thinking, cross-border thinking.

Here I'll tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.

The real Internet thinking is the re-examination of the value chain of traditional enterprises, which is reflected in the three levels of strategy, business and organization, as well as the supply, research, production and marketing of the various value chain links. And the traditional business "value chain", transformed into the Internet era "value ring"

"Value ring" to the user as the center, strategy development and business model

"Value ring" is user-centered, strategy formulation and business model design should be user-centered, business development should be user-centered,

Organizational design and corporate culture construction should be user-centered. The strategy layer, business layer and organization layer are all designed around the end-user needs and user experience. This is the "value loop" model of the Internet era.

In which, at the business level, the user side and the supply chain side are connected to form a closed loop, which will continuously realize the dynamic transfer of value, the user will demand feedback to the R & D and production, R & D and production to form a product or service and then transferred to the sales side, the sales side by contacting the user and formed a second cycle. This "value loop" model transformed by Internet thinking will have a profound impact on the traditional business ecology and business theory. The "value loop" requires us to pay constant attention to user needs, listen to user feedback and be able to respond in real time, which is the foundation of future business models.

So, how is Internet thinking distributed in this "value loop"?

First, the strategic layer

The main proposition: how to define the industrial positioning?

The main proposition: How to define the industrial positioning? How to design a business model?

Typical thinking: user thinking, platform thinking, cross-border thinking

The second business layer

(a) back-end: product development and supply chain

The main proposition: how to do business planning? How to do brand positioning and product design?

Typical thinking: user thinking, minimalist thinking, extreme thinking, iterative thinking, social thinking

(2) Front-end: branding and product marketing

The main propositions: how to do brand communication and business operation? How to make business decisions?

User Thinking, Traffic Thinking, Social Thinking, Big Data Thinking

Third, the organizational layer

The main propositions: how to design the organizational structure and business processes? How to build organizational culture? How to design the assessment mechanism?

Typical thinking: user thinking, social thinking, platform thinking, cross-border thinking

Third, to those who examine the industry.

Many things in the world, as long as you want to do, can be done, the difficulties to overcome, can also be overcome, with no steel will, not to mention what skills or tactics. As long as a person is still in the simple and interested in living, you will eventually find that the Creator of the arrangement of the world affairs, are all water.

Our stress usually does not come from really heavy work, but because we lack the ability to decompress. Most of the time, the lack of ability to decompress is due to an inability to trust others and a self-proclaimed perfectionism that picks and chooses.

A distant plan that isn't hard to implement means you don't want to implement it. People always talk about what they want ...... to do in the future, but never act on it, as if they think they have immortality and an infinite future.

I everywhere hear people in their twenties and thirties say: "When I retire, I must ......" "must" followed by, may be to buy a piece of land, may be to learn painting, may be to learn pottery. learning to paint, learning pottery, practicing calligraphy, or taking a short trip ...... By my count, 80% of the things he can do right now by skipping the time he spends on his cell phone.

You may think that working part-time is making money. In fact, working part-time is the biggest and stupidest investment. What is the most valuable thing in life? Besides our youth what is more valuable? Many people complain about being poor, complain about not having money want to do business and can not find funds. How ridiculous! In fact, you yourself

is a gold mountain (intangible assets), just you dare not recognize. Rather buried also dare not utilize. Rather resigned to help people work, your assets hands surrendered to your boss.

If you think about it, who was born in heaven will give you a lot of money? Who is very well-prepared and perfect to start a business and then succeed? The people who were born with the golden spoon are very few, and the rich are not the third generation, many great things are created by the ordinary people.

Planning can't keep up with change, especially in this day and age of rapid information dissemination! I once asked a friend of mine why he didn't go to work. His answer was, "To put it offensively, going out to work is just a stupid waste of youth!" Why have you always been a wage earner?

Because you are comfortable with the status quo! Because you don't have the courage, you are born timid and afraid to choose another way! Because you don't have the courage to go forward and go beyond yourself!

While you have wanted to change your life, change your poor fate, but you did not do, because you do not dare to do! You are afraid to lose, you are afraid to lose a poor again and again poor! You finally do not even dare to think about it, you think you are also counted hard, struggle, you hold ambitious, the results you to the expected achievements, you give up. You can only be a wage earner!

Why have you been a wage earner? Because you go with the flow, close to the ink is black, do not think of progress, pennies no, dead love face! Because you are afraid of your parents, you listen to your relatives, you do not advocate, you dare not make decisions alone. You have a traditional concept, you just want to work to earn some money to get married and have children,

and then live, die, and take the exact same path as your parents. Because you're fragile and slow-witted, you just want to do what you're told

. Because you want to do business without money, you want to sit at home and wait for the sky to fall! Because you complain about the lack of opportunities, opportunities come to you when you can not catch, because you will not catch! Because of your poverty, you have low self-esteem! You are afraid to do anything! You will only work for others!

You have no special skills, you only make brute force! You're in the same vicious cycle as your parents! So you will always be a wage earner who is always working!

Many people want to take advantage of the opportunity, but to do something, often give themselves a lot of reasons to keep themselves in conflict! Constantly

wasting time, wasting time. Such as:

1, I do not have eloquence - wrong: no one is born very good at talking, the stage of the master speaker is not all of a sudden can be exported, that is behind them rehearsed countless times the results! You are very good at cursing, complaining is also very good, but this kind of eloquence is not valuable eloquence, see others argue, their own mouths full of judgment, but do not know to reflect on their own, if you put in the effort to practice, do you still say that you do not have the gift of gab today?

2, I do not have money - wrong: not no money, but no money head. Do you have no money after working for several years? Yes, but spend it. Spent on things that have no return on investment. Spent on food and drink, or stored depreciation, did not maximize the value, so the money just can not make ends meet. Every month when the moonlight family, week after week, no far-fetched, when a day monk knocking a day bell, live and let live.

3, I do not have the ability - wrong: do not give themselves the opportunity to exercise, and who was born with the ability? A graduate is a social elite? A business is immediately successful? When others are very hard to learn, very hard to accumulate, and try to find ways, and you only do a little bit every day to feel boring. Learned some of the meaningless, read a few pages of the book do not want to read, with themselves and others that are not interested in learning. Then most of your life has passed without accomplishing anything, and you complain all day long that God doesn't give you a chance. Ability is to work hard to repair, do not try to have the ability, genius will become a fool. But if you work hard, even the dumbest person can become an elite.

4, I do not have time - wrong: a lot of time, but also a lot of waste! Other people are very full, you are watching TV, others in the study hard, you are playing games to spend time in vain. In short, time is to feel a lot of surplus, you live more and more boring. Other people make money envy others, but do not go to learn others to grasp the time to create value, all day without learning.

5, I don't have the mood - wrong: when in a good mood to go to play, when in a bad mood to drink at home, when in a good mood to go shopping, when in a bad mood to play games, when in a good mood to enjoy, when in a bad mood to sleep. Good and bad moods are the same, anyway, just do not do the right thing.

6, I have no interest - wrong: what is the interest? Eat, drink and play who are interested in, there is no achievement where the enjoyment! No money to take what to enjoy life! What is your interest? Is to go out and travel back to the moonlighters, go out K song back to empty wallet, go out a lot of shopping back to the miserable ...... part-time job have no interest? Is there any interest in squeezing the bus? Are you interested in signing in at work and punching in at the end of the day? Is there any interest in having a large amount of money that you can't get out of your home in a hurry? I'm not sure if I'm interested in the idea, but I'm not sure if I'm interested in the idea. Sell rat poison people interested in rat poison ......?

7, I think about it - wrong: consider doing it may be, do not do it so reluctant! A think all day work is not a head, or tomorrow start to do it! Another thought or forget it, this money is not easy to earn! No, no, it's not easy to earn a living. I've decided not to give up the chance! Oops, it's getting dark, let's talk about it tomorrow! Then the next day because of the above 12345 points, because of left and right thinking, continue the cycle, and ultimately can not decide. Hesitation, delayed a lot of time, or nothing.

There is a saying: "Poor people will be hateful!" It is not that you do not have opportunities in your life, but that you do not fight and seize them! There are too many excuses, too many reasons ......! He who strives for it will strive for it with all his might, and he will try to find a way to get it even if he doesn't have a penny to his name! Do not fight for people to give a million also can not move up, get rich, and may be a loss. This is the lack of action!

When you are poor, be less at home and more outside.

When you are rich, be more at home and less outside.

When you are poor, you have to spend money on others; when you are rich, you have to spend money on yourself. Many people, do it upside down.