Is it better to open a shop online or in a physical store?

Is it better to open a shop online or in a physical store? We can look at the advantages of opening a shop online and opening a physical store.

Advantages of opening a shop online:

① Reduce costs and risks.

Online stores can save store rent, utilities, decoration, labor, logistics and other costs. It is more suitable for small and medium-sized businesses, entrepreneurs and college students, and they can own their own businesses with little investment.

(2) Not subject to geographical restrictions.

Whether you are in a big city, a small town or a rural area, as long as you have a computer with Internet access, you can open an online shop.

③ Not limited by store space.

Many small shops are limited by space, so it is difficult to display more goods. Moreover, starting an online shop by oneself can display goods infinitely and sell them by category.

④ The registration process is short.

If you want to open a physical store, even the self-employed with the simplest registration procedures will have to wait for several working days. Opening your own online shop can ensure that you can complete the registration within one hour, with simple procedures and short process.

⑤ Not limited by time and space.

The Internet has connected the world into a global village. Start your own business and open an online shop. Internet surfers all over the world will become your potential customers.

Three advantages of traditional physical stores:

The real experience of (1) products can only be realized in stores, especially some expensive products with complex functions and some products that need to be combined with services. Stores can make consumers understand products more truly, which is irreplaceable by e-commerce; The trust between people can be trusted face to face, but the internet can't solve it; ?

③ Some in-store services cannot be solved by the Internet;

Whether it is good or bad to open a shop online or in a physical store, under the current trend of new retail, merchants can open a physical store at the same time as opening an online store, combine online and offline, complement each other's advantages, conduct omni-channel operation, and get better development.