What is the festival of ancient double 1 1?

In ancient times, the double 1 1 was a double section.

More than half of the traditional festivals in China are double festivals, that is, the month and date are the same, such as the Spring Festival on 1 month/day, the Spring Dragon Festival on February 2, the Shangsi Festival on March 3, the Dragon Boat Festival on May 5, Chinese Valentine's Day on June 6, and the Double Ninth Festival on July 7, 1 month/kl. These are the "double festivals" in the Qin and Han Dynasties.

Shopping Festival, as its name implies, is a gathering and festival for shopping. Usually, it belongs to the gathering place for merchants to discount promotional goods, and it is also a rational place for consumers to buy discounted goods. With the rise of tourism culture in the New Year, a variety of shopping festivals emerge one after another.

Modern Double Eleven Shopping Carnival

Double Eleven Shopping Carnival refers to the online promotion day of 1 11every year, which originated from the online promotion held by Taobao Mall (Tmall) in11in 2009. At that time, the number of participating businesses and promotion efforts were limited. So165438+1October 1 1 became the fixed date for Tmall to hold large-scale promotion activities, and the Double Eleven became the annual event of China's e-commerce industry, which gradually affected the international e-commerce industry.

On June 5438+065438+1October 10 in 2023, the General Administration of Market Supervision issued the "Double Eleven Online Centralized Promotion Compliance Tips" to e-commerce platform enterprises, in order to standardize the promotion operation, maintain the online trading market order during the Double Eleven period and protect the legitimate rights and interests of consumers.