Store activities program

In order to ensure that our efforts to achieve results, will usually be required to develop programs in advance, the content of the program is mostly the superior to the lower level or involved in the work of a larger area, usually with a "document head" form issued. So how should the program should be developed to be appropriate? The following is my store for you to organize the activities of the program 4, welcome to read, I hope you can like.

Store activities program Part 1

First, the purpose of the activity

"Ten years of the same celebration, *** Win Plastic Expo", celebrate the store to celebrate the 10th anniversary of the tenth Plastic Expo, welcome the tenth Plastic Expo, we will be the 10th Plastic Expo reception as an opportunity to in-depth development of the" The pursuit of perfect details, creating ten years of classic" quality service theme activities, showing the charm of the Pacific Hotel people, inspired by the majority of employees to meet the tenth anniversary of the hotel with full enthusiasm.

Second, the spirit of the activity

1, advocating that each employee always follow the Pacific Hotel "we continue to work hard to prepare for you to do everything ..." service commitment, and in the actual work of the implementation of the willingness to pay, and insist on Consistently provide guests with attentive and thoughtful service, with active, fast, delicate, humane service, urgent guests, think of the guests, solve the guests of the difficult to reflect everywhere on the customer's undivided attention to show the five-star service quality of the Grand Pacific Hotel.

2, carry forward the Pacific Hotel people "unity, wisdom, courage, hard work" style of work, group efforts, sincere treatment, always show sincerity, caring and integrity of personal qualities, the establishment of the top and bottom, you Xing my glory team spirit of cooperation: to enhance the upper process for the lower process services, backstage for the front office service consciousness. The spirit of teamwork is established. Interdepartmental handling of things without shirking, can think differently, eliminate the "gray area", improve the interdepartmental, inter-post, inter-colleague teamwork spirit; establish the sense of ownership, carry forward the style of professionalism and dedication to work, *** with the creation of a good working, learning, living environment.

Third, the activity time:

October 25, 20xx ------- December 31, 20xx

Fourth, the implementation of the activities

The theme of the month of the activities are divided into "publicity to launch", "study", "the study of", "the study of", "the study of", "the study of", "the study of", "the study of", "the study of", "the study of" and "the study of". In order to promote the smooth implementation of the theme of the theme of quality service activities, in the theme of the period, the Ministry of Human Resources combined with the theme of activities related to the work of the planning of the tenth anniversary of the celebration of the cultural festival activities. Through a series of cultural activities to continue to enhance the cohesion of the hotel staff, so that the quality of service theme activities to carry out a more colorful

The first stage: publicity stage: (Time: October 25 - November 5)

1, in order to make the activities carried out smoothly, orderly, in-depth, set up a leading group of activities. Activity leading group is mainly responsible for the whole activity of planning, organization, implementation, inspection, by Chen Guanjun, general manager as group leader, Zhang Guoping, deputy general manager for the deputy leader of the group, the department managers for the group members.

2, led by the Ministry of Human Resources, the implementation of the preparation of "the pursuit of perfect details, creating ten years of classic" quality service theme activities related to the promotion of service concepts, the Ministry of Human Resources to take the lead in organizing and carrying out the "welcome Plastic Expo, to create a high-quality" theme of the training of the departments around the enhancement of service quality and the integration of departmental services. Departments around the enhancement of service quality and the combination of departmental work characteristics of the development of relevant training programs and departmental activities, focusing on the behavior and etiquette standards training, the theme of activities to do a good job of publicity and mobilization, the use of internal workplaces, the addition of instrumentation realm, the use of columns, monographs, public **** regional addition to the instrumentation realm and behavioral etiquette standards and other content to actively create an atmosphere of activity, and to strengthen the propaganda and guidance to the staff.

3, each department according to the development of the departmental training program to effectively implement the training work, the Ministry of Human Resources will fully assist the departments to carry out the training work, while requiring each department to the "Pacific Hotel People Service Commitment Code" as the staff work creed in the actual work of strict compliance.

The second stage: learning and improving stage: (time: ** November 6, 2010 - December 10)

1, "the pursuit of details perfect, creating ten years of classic", requiring departments to start from the details, and constantly improve the quality of service, according to the progress of the training of various departments, the Ministry of Human Resources will be Develop an effective inspection and supervision plan, based on the "Five-star Visiting Standards", "Employee Handbook", "Pacific Hoteliers Service Commitment Code" and "SOP standards for each department", etc., the organization of the quality inspection team on the effectiveness of the training of each department from time to time to carry out a comprehensive inspection and supervision. Feedback on the existence of problems in a timely manner, and urge the relevant departments to rectify and implement in a timely manner.

2, in the hotel's tenth anniversary is approaching, the Ministry of Human Resources convened department managers, new and old staff, excellent staff representatives, organizations to carry out the "ten-year rhapsody" staff symposium, *** enjoy the course of our growth with the hotel, the requirements of the departments from different levels to *** with the hotel ten years of taste! Sweet and sour. Agenda 1: the department managers to deliver a "enjoy the decade, touching you and me" speech; Agenda 2: ten years old staff, excellent staff representatives talk about "recall ten years, I grew up with the hotel ***; Agenda 3: new and old staff *** with the next ten years of thinking about the development of the hotel to contribute to the hotel, the arrangement of Personnel will be in-depth to all departments and guests with DV to collect the hotel colleagues and guests on our tenth anniversary of the attention and expectations.

3, in order to dig deeper into the flash point of the staff, the Ministry of Human Resources will continue to carry out the "moving guests" details of the service case collection work, requiring each department and each team to actively implement, digging out the flash point of our actual work, focusing on digging to improve the quality of service and management of the advanced deeds, summarize the department in the quality of management of the results achieved, to summarize the department in the quality of the work, and to improve the quality of the work, and to improve the quality of the work. We will summarize the achievements of the department in quality management and highlight the highlights of the department's services. Human Resources Department according to the details of service cases submitted to the situation, selected the best details of service quality cases, and give certain rewards, at the same time will be selected for the best details of service cases recommended to the "Ningbo Hotel Industry" and "Zhejiang Province Hotel Industry" magazine published, and will be collected in the compilation of excellent cases to form the "Pacific Hotel ten years of classic details of service case brochure" as a future training and publicity material.

4, in order to put the tenth anniversary celebration activities to the climax, test the effectiveness of the previous departments of the previous training work, the Human Resources Department will take the lead in organizing and carrying out the "Pacific Hotel 10th Anniversary Celebration Ambassador Selection Activity", each department combined with the details of the service cases of the work of the collection of selected departments The Human Resources Department will set up a guest suggestion box in the front desk area, open the general manager's mailbox and online service forum according to the reported materials, listen to the opinions and suggestions from internal and external guests, and do a good job in publicizing the selection of the "hotel ambassador" and publicizing the training and the success of the "hotel ambassador". Ambassador" selection publicity and mobilization work. Call the department to organize and carry out the department "hotel ambassador service etiquette performance competition", the competition will be carried out through the image display and service etiquette performance, service etiquette scenarios to respond to the form of a comprehensive internal and external guests through the competition, such as the selection of the "Ambassador of the Grand Pacific Hotel Classic" quality service theme activities as a carrier to promote the continuous improvement of the quality of service in all departments, quality service theme activities during the theme of activities, mystery guests will visit from time to time, the activities of the leading group and the hotel performance appraisal group will be through the quality inspection team, EOD inspection, mystery guests unannounced visits, weekday guest feedback, etc., the comprehensive quality of the departmental quality management objectives Achievement of the quality management of the three departments selected, were awarded the "Quality Management Progress Award", "Quality Management Outstanding Department Award"; combined with the hotel's year-end evaluation of excellence, the comprehensive selection of the "Grand Pacific Hotel Top 10 Charming Star", were given certain awards.

Store activities program Part 2

First, Preface:

For the leading wedding trend of the wedding ceremony etiquette planning organization, it is the opening of the activities are novel and chic, that is, "whether the first battle can be a great success," to the people of Jieshou City, a refreshing feeling and ultimately a hit, the wedding ceremony etiquette planning organization of the wedding ceremony on the flower of a good month, whether it is in Jieshou City, the first battle can be a great success, and ultimately a great hit, the wedding ceremony on the flower of a good month. Ceremony planning organization in the city of Jieshou can be the first to win and establish a firm foothold has a crucial impact.

Jieshou City, flowers and moon wedding etiquette planning organization is located in Jieshou City, liberation of the four streets of the windmill boutique city, in the city in a busy location, and belongs to the windmill boutique city in the city has a certain trend of influence, so it has a congenital advantage and the relevant high-quality hardware facilities, as long as through the appropriate market approach to start operations, will be able to produce a good market benefits.

Second, the activities of the method and the purpose of the activity:

This activity we use "stimulate popularity, create business, precipitation business opportunities" layer by layer method of operation, in order to both produce a sensational scene, but also to have a real turnover as the starting point for this activity, to stimulate the popularity of the use of concierge initiatives, outdoor SHOW, news momentum in the way, in creating business with related promotional activities (concierge, festivals, lucky), in the precipitation of business opportunities with a low buy high send, so that the transaction extends the way to the integration to achieve the best results.

Third, the overall structure of the opening ceremony planning ideas:

The company planning the event will break the conventional pattern of previous celebrations, will take the venue to undertake. Purpose one: to break through the opening celebration of the regional impact of the small limitations; purpose two: will Jieshou City, the various aspects of the crowd attracted to the flowers of the wedding etiquette planning organization to the store.

The overall framework of this activity is envisioned as a dream wedding site novelty and hilarity. So that the wedding form and the opening ceremony of the double festive atmosphere combined. In order to achieve the opening of the convergence of popularity to expand the popularity of the wedding ceremony ceremony planning organization.

(synchronized with the wedding show SHOW, and the audience interactive games, to continue to maintain popularity and promote on-site sales).

Fourth, the flowers and moon wedding ceremony etiquette planning agency opening ceremony activities (a) arrangements:

1, Time: August 16, 20xx, 17 (celebration process schedule control table as the case may be developed separately)

2, Location: the first day of the first day of the shopping center square in front of the second day of the second day of the second day of the second day of the first day of the second day of the second day of the second day of the second day of the first day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the second day of the third day of the third day, Opening ceremony character arrangements: the groom bride and groom, a master of ceremonies, a flyer clerk two wedding site supervisor, a number of service personnel

The master of ceremonies announced the opening of the wedding ceremony of the wedding ceremony began, drummers play music (time: three minutes).

Firecrackers, the master of ceremonies announced the start of welcoming the bridegroom, welcoming the bride car departure.

Blow knocking all the way to the flowers and moon stores (with two shopkeepers to distribute the opening of preferential publicity, this activity throughout the opening ceremony)

The groom arrived at the bride: the groom to the bride kneeling down to propose to the bride, offering bouquets of flowers, and the bride will be carried to the car. Drummers play music performance (time 10 minutes, the purpose of attracting the public)

Bride and groom and all personnel together to the site show.

The master of ceremonies announced the beginning of the wedding.

Newcomers to the entrance: (cherubs lead the way, chasing the lights to play the effect of the best man bridesmaids throw petals on the road to set off a small fireworks wedding march) the new exchange of tokens (the ring of the way out of the design of the wedding ceremony) witnesses to the toast asked the new couple's wishes to kiss each other and drink a cup of wine (background music I am willing to); the new couple lit the candlesticks of happiness (background music); pouring sweet champagne (background music); the bride's back to the Unmarried woman threw bouquet (background music).

The emcee elaborated on the significance of such weddings and the scope of services of the wedding ceremony etiquette planning organization

Jieshou City, the wedding ceremony etiquette planning organization signboard covered by a red cloth, in the blessing of the sound of the manager of the company will be unveiled by the red cloth, the master of ceremonies announced loudly: (background music) Jieshou City, the wedding ceremony etiquette planning organization to spend the good luck opening, the financial resources rolling in. Firecrackers.

Show pictures of the relevant live wedding (projector and curtain) to accept on-site consultations and orders.

V. Flowers and the moon wedding ceremony etiquette planning organization opening ceremony activities (two) arrangements:

1, the scene layout:

Opening activities flyer

A, Quantity: 5000

B, Specifications: A4 color page double-sided

C, Material: paper

D, Content: (to be determined)

E, Area: urban areas, the city of the city of the wedding ceremony activities (two) arrangements. p> E, area: the relevant urban settlements around the city rural townships

T-type backdrop

A, Quantity: a

B, specifications: 3 meters high and 6 meters wide

C, content: pink ice silk purple yarn before and after the six LED tubes on one side of the two light-emitting trees, the left candlestick, the right side of the champagne tower heart placed in front of the stage, six large cold fireworks

Arch in the most of the A4 color pages, double-sided

D, content: (to be determined)

C, material: (to be determined)

D, content: (to be determined)

Arch in front of the most pink, then the square pavilion decorated with red pull veil, then the gold carpet, and then all the light-emitting lamps road guide

D, layout: under the table 4 tables, 16 stools, for the invited unmarried guests to sit on the table on the flyers

Welcome sign

A, their own design to welcome the guests

B, portrait of the couple's photo

B, the new couple's photo

B, the new couple's photo

B, the new couple's photo

B, the new couple's photo

C. Make a theme display

Professional audio

A. Quantity: one set

B. Description: professional (configured with professional staff to ensure smooth sound quality)

C. Location: the side of the main venue

Professional show show (see the next page for specific arrangements of the sixth point of the show project description)

A, Quantity: 4 pairs (depending on the number of wedding dresses)

B, Description: good figure, good looks, good temperament of men and women to show different types of wedding dresses

C, Location: the main performance stage

2, on-site staff arrangements:

A, the site of the general director: (responsible for the whole field of staff command, deployment, process control, dealing with emergencies, etc.)

B, the site deputy commander-in-chief: (with the commander-in-chief is responsible for the field staff command, deployment, process control, handling emergencies, etc.)

C, site coordination team: (responsible for on-site power convergence management, welcoming the implementation of the ceremony, manipulation, the celebration of the ceremony process convergence and the different groups of benign cooperation, etc.)

D, the performance team: (responsible for the entire ceremony, ceremony, sound effects, sound effects, sound effects) (Responsible for the entire ceremony, ceremony, acoustics play and performance activities and games with interactive effects, etc.)

3, the list of items needed and the budget (see attached).

Six, flowers and moon wedding ceremony ceremonial planning agency opening ceremony activities (three) arrangements:

According to the planning of the performance activities, decided to organize four pairs of men and women with their own characteristics of the specific implementation of the performance activities. So that it reaches the active atmosphere:

1, the model team group: (the performance team to all kinds of Chinese and foreign wedding gifts show performance. Number of people: 4 men and 4 women (youth, fashion, beautiful) - (you can invite the main supply manufacturers to co-sponsor, the activities of the brand name by the host of the verbal broadcast)

At the same time in the wedding dress show, the master of ceremonies can be the meaning of clothing, suitable for the characters, suitable for the place of the relevant introduction.

2, the band group:

Performer: **** band.

Number of people: 3--4 people (electronic piano player, guitarist, drummer, vocalist).

Performance content: happy wedding applicable songs and music.

This activity in the specific operation process will have a lot of logistical support work need to get enough attention, the logistics of the work will directly affect the success or failure of this activity:

1, the activities of the financial arrangements:

The activities of the funds required should be designated to special people special management, in determining the program, to ensure that the activities of the funds to ensure that the activities to ensure that the activities can be successfully implemented.

After determining the program, ensure that there is sufficient funding to ensure the smooth implementation of the activities.

2, the day of the event security and emergency measures, traffic order:

equipped with a number of security guards on the site of the event to carry out comprehensive monitoring.

3, electrician:

The main venue is equipped with a professional electrician, testing and maintenance of electricity to ensure that the ceremony normal speech broadcast.

VII, the opening of promotional activities:

In view of the current situation of the wedding ceremony ceremony planning organization, in the opening of the following promotional planning proposals:

Activity: In order to achieve the purpose of both popularity and sales to ensure that the previous said, jumping out of the traditional "Opening Ceremony, the whole ** discount!

1, "on-site order" promotional activities (the core of the promotional activities)

Activity form: that is, the customer on-site order, pay a larger amount (1000 yuan / RMB) deposit, the customer can enjoy the determination of the total price of the wedding 7.5 percent discount.

2, "on-site order" promotional activities:

Activity form: that is, the customer orders on the spot, after a certain amount of deposit (500 yuan / RMB), the customer can enjoy to determine the total price of the wedding 8.5 percent discount.

3, "during the opening" promotional activities

For customers who did not place an order or order on the spot, but in the organization opened within one month to the store to place an order, you can enjoy to determine the total price of the wedding 10% discount.

5, other interactive knowledge quiz game (specific to be determined, provided separately).

6, other suppliers of local promotional activities, must be coordinated with the overall.

Eight, Jieshou City, flowers and moon wedding etiquette planning organization opening ceremony advertising media and arrangements:

On the day of the event to invite the local television station to film, edit the opening of a month during the prime time television broadcast publicity.

1, printed ads: leaflets, gift bags ......

2, electric car body advertising: (specific to be determined, to be provided separately)

3, outdoor large-scale signage ads: (specific location to be determined, to be provided separately)

4, radio advertising: (specific to be determined, to be provided separately)

4, radio advertising: (specific to be determined, to be provided separately) Provided)

5, advertising content: (specific to be determined, to be provided separately)

6, game content: (to be provided)

Store activities program Part 3

First, the purpose of the activity

The National Day Festival to promote promotional activities, stimulate consumption, pull sales, sales market for the second half of the year to do preparations.

Second, the theme of the event

Celebrate the National Day, get a gift, tour Beijing.

Third, the object of the activity

potential customers

Fourth, the time of the activity

September 29th to October 5th

Fifth, the content of the activity

1, the promotions Activity time, purchase ** cell phone multimedia series, you can get a free memory card.

2, promotional activities time, ** cell phone ** series, 10% off sales, not entitled to gift activities.

Six, the activities of the publicity slogan:

1, the preview of the publicity language:

Mansion Store Celebration - xx Business Olympics, unprecedented, worthy of anticipation

xx years of the great years of xx loads of celebration of the 11 days of joyfulness

xx years of the glory of the past, cohesion into this glorious moment

xx years of the history of the world.

The world's attention to the Olympic Games in Beijing, China, the whole city is looking forward to the xx anniversary of the xx building

2, DM and other advertising slogan

55th anniversary of the commercial building on November 8, a passionate start!

1. prices open the floodgates, gift rows of mountains and seas

2. price dive, the gift of a thousand sails racing "hair"

3. the whole gift unprecedented, the scale of the event unprecedented, the shocking low price shocked the mountain city

4. xx Anniversary Celebration, 55 gold bars and so on you get!

5. Millions of rich gifts to the city, ten million concessions sent with deep affection, hundreds of millions of special commodities to pay guests, commercial building xx anniversary, passionate return eleven days!

6. Thousands of manufacturers to join hands with the congratulations, happy to send gifts ceaselessly, tens of thousands of new products brilliant debut, special special price exclusive launch, preferential Liaodong!

7. Shining the peak of the city's masterpiece, sensational Benxi's shopping spree feast! The situation is unprecedented! The strength of the unprecedented! Surprise!

8. xx year celebration, splendor and glory

9. building's birthday, the people's festival

10. commercial building xx anniversary, played the strongest sound of the xx year concessions

11. city to enjoy the price of the store

12. penetrate the bottom line of the price, beyond the peak of the gift

store activities program part 4

< strong> 1.0 Purpose

Combined with the ***200X annual marketing plan, the development and implementation of the fourth anniversary of the store marketing program, in order to increase the supermarket to gather customers and merchandise sales, to enhance market control and social impact, to obtain the economic and social benefits of double harvest.

2.0 Theme:

Total Joy - **** Fourth Anniversary Celebration is staged

3.0 Promotion Principles

Create surprises to give customers affordable. The company's goal is to create a warm atmosphere for shopping.

4.0 Content

4.1 Activity time

4.2 Promotional forms

4.2.1 The main body of the promotion

220 varieties of selected (home appliances in addition to the) dm specials, the entire period of the activities of the daily launch of a large number of adequate supply of specials, bundles, free gifts packaged goods. Highlight seasonal commodities, fresh food, grain and oil food, commonly used daily necessities, seasonal clothing, new products and other attractive commodities, so that customers get a wide range of benefits;

4.2.2 promotional hotspots

Every day selected about 10 kinds of ultra-low-priced commodities, the requirements to determine the reasonable varieties, the supply and the ultra-low price, to ensure that there is a strong attraction and price impact. On the one hand, to limit the number of individual purchases, on the other hand, to ensure that the day of the full supply, to avoid looting in a short period of time;

Bulk rice November 29, December 5, two days of ultra-low price sales, 1.02 yuan / catty (the rest of the time 1.05 yuan / catty), so that the activity to set off two climaxes.

4.2.3 Promotional display

Set up a special promotional area, relatively concentrated display of promotional categories, design characteristics of the decorative, highlighting the selling points, special prices, gifts, services, visual to pull consumption;

4.2.4 Factory promotions

Purchasing Department and the Marketing Department to contact in advance to plan for the supplier's self-organized promotional activities, for the suppliers Organized by the special, strong or novel promotional activities, to give active cooperation and publicity (including square performances and dm publicity).

4.2.5 Thematic promotions

Heartwarming surprise price of goods - high quality and low prices can not be imagined affordable, during the campaign period, a limited number of dozens of super special offers every day to return to you, the real surprise, value for money.

There is action on the gift - during the activity period, every day shopping more than 80 yuan of customers, with the day of shopping ticket (single, not cumulative) to the service desk to receive a thoughtful gift

(November 29, 30, a bag of laundry detergent, December 1, 2, a bottle of soy sauce, December 3, 4, Kleenex a bottle of paper towels) (On November 29th and 30th, we will give you a bag of laundry detergent, on December 1st and 2nd, a bottle of soy sauce, on December 3rd and 4th, we will give you a box of Kleenex, on December 5th, 6th and 7th, we will give you a bottle of detergent.)

Birthday celebrations, gifts - customers whose birthdays are on December 5, with ID card can get a free cake on December 5 at the service desk

Touch of "electricity" gift - to celebrate the fourth anniversary of the store. -To celebrate the fourth anniversary of the store, *** store, *** store, *** store, ** store jointly launched a home appliance promotion, high quality and low prices, surprises, good luck.

dm Lucky Draw - November 29 - December 4, every day shopping for a certain amount of people, with the store celebration activities poster printed lottery card (each person is limited to fill out a, to the ID card number shall prevail, the copy is invalid), you can go to the service desk of each store to participate in the store celebration of the fourth anniversary of the Lucky Draw! Lucky draw activities, December 5 at 10:00 in front of the ** store plaza unified opening, resulting in a first prize of two, each prize 29-inch color TV, second prize of 10, each prize microwave oven, third prize of 30, each prize bedding a sweet prize of 200, each prize gift.

4.3 Division of labor

4.3.1 Purchasing Department to determine the variety, quantity, strength of promotional merchandise before November 20, to obtain the support of suppliers; gift and dm raffle giveaways to be determined before November 24, the day before the event to contact the delivery to the service desk of each store;

Birthday cake ** store 300 copies, 200 copies of each of the other stores, *** counting 900 copies provided by the bakery (independently packaged, delivered to the store service desk one day in advance),

4.3.2 Marketing Management Department in November 22 before the planning of the overall program of the event, to make good preparation for advertising and publicity, dm filming, production, banner production, advertisement design;

responsible for the square on December 5, the raffle draw ceremony set up, contact with the performance band;

4.3.3 The management department of each store will set up a dm card drop box at the service desk, post a large poster introducing the dm lucky draw activity (indicating the rules of the activity, employees are not allowed to participate, and this activity will be notarized by a notary public, etc.), and then send the lucky draw box intact to the service desk before 9:00 on December 5, and notify the branch immediately after the list of winners is generated.

4.3.4 Store Department in accordance with the requirements of the activity program and the Purchasing Department specific activity notice to do a good job of merchandise display, pop hanging, on-site service;

4.3.5 Management Department reported to the Department of Marketing and Management before November 23, the store decoration plan for each store, the Department of Marketing and Management to determine the unity of opinion, the implementation of the branch;

4.3.6 Security Department to maintain the activity period business order;

4.3.7 Logistics Department with the December 5 plaza activities of the stage layout.