Briefly describe the relationship between business operation and business management.

As the key factor of enterprise's survival and profitability and the logical relationship among the factors, enterprise operation management determines the market operation results of enterprises. In the long run, whether an enterprise can find a business operation mode suitable for its own business needs and constantly improve it determines whether it can have a future.

The same enterprise operation mode has different profit potential and competitive advantage, and the competitive advantage brought by enterprise operation management can ultimately be attributed to creating more value for customers. Compared with the existing business model, a successful business model is essentially a better way to create value.

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No matter it is a traditional enterprise or an Internet enterprise, there is no doubt that any enterprise needs channels. Only with a wide enough channel can it survive, and with a lower cost channel can it develop better. Compared with traditional channels, the biggest boon for enterprises in the Internet era is the reduction of channel costs. Only by making good use of Internet tools and finding a suitable channel model can enterprises have a broader development space.

If an enterprise wants to develop for a long time and gain a good reputation, it must rely on excellent products, which will always be the terminal to meet the needs of consumers. Products that are not recognized by consumers are good products. Commercial enterprises must not fall into the technical trap, and the wine is not afraid of the deep alley. If they have good products, they need publicity.

Baidu encyclopedia-enterprise management

Baidu encyclopedia-enterprise management