What are the marketing channel strategies?

Question 1: What are the channel strategies A very good one ah Why not try

Question 2: What are the sales channels Doing a good job of sales, first of all, we need to have a good sales channel, the choice of sales channels, there are many factors, but also to master the channel sales skills, the following information can be referred to.　　　　Sales channel refers to the goods transmitted from the producer to the hands of the user through the whole process, as well as the corresponding set of marketing and sales organizations. Correct use of sales channels, you can make the enterprise quickly and timely transfer of products to consumers, to achieve the expansion of commodity sales, accelerate capital turnover, reduce the cost of flow of the purpose. Any enterprise to sell their products smoothly, you need to correctly select the product sales channels. Selection of sales channels has two aspects: one is to choose the type of sales channels, but the choice of specific intermediaries.　　　　Factors affecting the choice of sales channels are: product factors, including the size of the value of the unit of product, product weight and volume of the size of the product, the style and fashion of the product, the product of corruption and perishability, general products approved products, the degree of technical services, new products to make a small; market factors, including the size of the market surface, the user's purchasing habits, the market sales of the seasonal and temporal, the competition's Sales channels, etc.; the enterprise's own factors, including the company's size and reputation, management capabilities and experience, the degree of control of sales channels.　　　　1. Selection of sales channels (1) Direct sales strategy and indirect sales strategy. According to whether the goods in the transaction process through intermediate links to categorize, can be divided into two types of direct and indirect sales channels. Direct sales channel is the enterprise to use the production and marketing business mode, that is, the goods from the production field to the consumer field without any intermediate links, indirect sales channel refers to the transfer of goods from the production field to the hands of the user to go through a number of intermediaries sales channel. Direct sales sales in a timely manner, less intermediary costs, easy to control prices, timely understanding of the market, conducive to the provision of services and other advantages, but this method allows producers to spend more investment, sites and manpower, so consumption of a wide range of commodities, the market size, it is not appropriate to use this method. Indirect sales due to the inclusion of intermediaries, enterprises can make use of the knowledge, experience and relationship of intermediaries, thus playing the role of simplifying the transaction, shortening the time of buying and selling, and concentrating human, financial and material resources for the development of production to enhance the sale of goods and so on.　　　　Generally speaking, in the following cases, it is suitable to adopt direct sales strategy: ① market concentration, small sales range; ② high technology or manufacturing costs and after-sales differences in large products, as well as deterioration or damaged goods, make goods, customized products, and so on. (iii) The company itself should have marketing skills, strong management ability, rich experience, strong financial resources, or need to highly control the marketing situation of the goods.　　　　On the contrary, an indirect marketing strategy is suitable in the following cases: ① The market is decentralized with a wide range of sales, such as most consumer goods. ② `Non-technical or small difference between manufacturing cost and selling price, as well as non-perishable and non-fragile goods, daily necessities, standard goods, etc.'. (iii) `Enterprises themselves lack marketing skills and experience, have poor management capabilities and weak financial resources, and do not require much control over their goods and marketing.　　　　(2) Long channel and short channel strategies. Sales channel according to its length to categorize, can be divided into a number of different lengths of the form of goods from the production area transferred to the process of the user, after the more links, the longer the sales channel; and vice versa, the shorter. Consumer goods sales channels and four basic types: producer - consumer; producer - retailer - consumer; producer - agent or wholesaler - retailer - consumer; producer - agent - wholesaler - retailer - consumer. There are three basic types of industrial sales channels: producer - industrial user; producer - agent or industrial distributor - industrial user; producer - agent - industrial distributor - industrial user. After an enterprise decides to adopt an indirect sales strategy, it also has to make a choice on the length of the applicable channel. From the requirements of saving the cost of commodity circulation, accelerate the process of social reproduction, should minimize the intermediate links, choose a short channel. But do not think that the fewer intermediate links the better, in most cases, the role of the wholesaler is irreplaceable producers and retailers. Therefore, the use of long channel strategy or short channel strategy, we must take into account the characteristics of the goods, the characteristics of the market, the conditions of the enterprise itself and the effectiveness of the implementation of the strategy. Generally speaking, in the following cases suitable for the adoption of short-channel sales strategy: ① from the point of view of the characteristics of the product, perishable, perishable, expensive, highly fashionable, trendy, after-sales service to ...... >>

Question 3: What does the marketing strategy include? First, the effectiveness of the priority strategy: the country's purchase motivation is listed in the first place is the motive of truth. Any marketing to be successful, the first thing is to have a good product efficacy. Therefore, the first marketing strategy is the efficacy of the first strategy, that is, the efficacy of the product as the first factor affecting the marketing effect, giving priority to the quality of the product and the efficacy of the optimization. Second, the price of the right crowd strategy: price positioning, is also an important factor affecting the success or failure of marketing. For the truth-seeking, inexpensive psychological heavy Chinese consumers, the price directly affects their purchasing behavior. The so-called suitable for the masses, one is the price of the product to get the product positioning of the consumer groups of the public's recognition; two is the value of the product with the same type of price of many products; three is to determine the sales price, the profit margins to be comparable with the operation of similar products of many operators. Third, the brand enhancement strategy: the so-called brand enhancement strategy is to improve and enhance the elements affecting the brand, through various forms of publicity, to improve brand awareness and reputation of the strategy. Enhancement of the brand, both the amount of requirements, while more demanding quality. Quantity, that is, constantly expanding the visibility of quality, that is, constantly improve the reputation. Fourth, *** source strategy: the so-called *** source strategy, that is, the consumer as the source of marketing, through marketing activities, constantly *** consumer demand and desire to buy, to maximize the service consumer strategy. Fifth, the strategy of the present: the present strategy is to use real people to use a product to produce good results as a case study, through the means of propaganda to other consumers to disseminate, to achieve *** consumer desire to buy the strategy. Usually the use of the present law strategy in the form of tabloids, publicity and marketing activities, cases of television specials and so on. Sixth, the media mix strategy: media mix strategy is to publicize the brand of various types of advertising media according to the appropriate ratio of reasonable combination of use, *** consumer desire to buy, establish and enhance the brand image. Seven, a single claim strategy: a single claim strategy is based on the efficacy of the product features, selected consumer groups, accurately reflect the efficacy of the product, but also to allow consumers to satisfy the demands of the point. Eight, terminal packaging strategy: the so-called terminal packaging, is based on product performance, efficacy, direct transactions with consumers in various forms of publicity. Terminal packaging of the main forms: one is posted in the terminal to introduce the product or brand posters; two is pulled up in the terminal to publicize the efficacy of the product banners; three is hanging in the terminal printed with brand marking the store sign or door light box, billboards, etc.; four is the terminal salesman emotional communication, influence salesman, improve the salesman on the degree of product publicity and introduction of the degree of recommendation. The survey shows that 20% of the health care products buyers to seek the advice of sales staff. Nine, the network organization strategy: the organization of a moderate size and stability of the marketing team, the best way is to establish a marketing network organization. Network organization strategy, that is, according to the regional scope of marketing, the establishment of a stable and orderly mutual support and coordination of marketing organizations at all levels. Ten, dynamic marketing strategy: the so-called dynamic marketing strategy, is to be based on changes in the market in a variety of elements, and constantly adjust the marketing ideas, improve marketing measures, so that marketing activities dynamically adapt to market changes. The core of the dynamic marketing strategy is to grasp the changes in various factors in the market, and to grasp the changes in various factors will have to carry out research.

Question 4: What are the common channel promotional strategies The most commonly used channel promotional methods include the following three: 1. In the price based on the increase in value of promotional methods, including discounts and price reductions, discount coupons, return cash (such as the cumulative purchase of rebates), to improve the terms of payment and so on. 2. in the product based on the increase in value of the promotional methods, including the gift of samples, diversified combinations and diversified purchases (such as) Product combination package discount order), increase the number of products, etc. 3. Tangible added value promotions, including awards (such as open box with prizes), coupons and so on.

Question 5: What are the travel agency sales channel strategy Travel agency sales channel refers to the travel agency will transfer the product to the final consumer realization of the way. Any travel agency with sufficient production capacity, the desire to maximize the expansion of sales channels, the following I give you an introduction to the travel agency sales channel strategy which?

Travel agency sales channel strategy 1: extensive sales channel strategy

Extensive sales channel strategy refers to a wide range of commissioned retailers or through travel agencies around the world and related enterprises to sell products, recruiting a strategy. The advantage is to choose a wide range of channels to promote the product, the convenience of travelers to buy, while facilitating the travel agency to contact the majority of travelers and potential travelers, but also conducive to the course of extensive sales to find the ideal intermediary. The disadvantage is that sales are too decentralized, management is difficult, and the corresponding cost is higher.

Travel agency sales channel strategy 2: selective sales channel strategy

Selective sales channel strategy refers to the strategy of selecting only a few intermediaries in a certain market. Often after a wide range of sales channel strategy, from the vast number of intermediaries preferred a few enterprises conducive to product marketing as the future product sales channels. The advantage is that the purpose is clear, focused, can reduce the cost of sales, the disadvantage is that once the middlemen choose improperly may affect the related market product sales.

Travel agency sales channel strategy 3: franchise sales channel strategy

Specialized sales channel strategy refers to a certain period of time, a certain area only choose a middleman sales strategy. At this time, as a travel agency general agent of the middleman generally can not be sold at the same time other competitors' products. Advantage is that it can improve the enthusiasm of intermediaries and marketing efficiency, travel agencies and intermediaries to contact a single, can reduce costs, production and sales of both sides of the close relationship between the stakes, is conducive to collaboration. The disadvantage is that if the intermediary business mistakes, you may lose part of the market in the region, if the intermediary selection is not appropriate, you may lose the market completely.

Functions of travel agency sales channels

In general, travel agency sales channels have two main functions: on the one hand, to expand the number of points of sale away from the producers of tourism products and delivery sites outside; on the other hand, can be realized before the production of tourism products to buy. The distribution channel acts as a conduit for the transfer of the travel agency product from producer to consumer, overcoming the main barriers that separate the product from the consumer, such as time, place and ownership. Specifically, members of the sales channel have the following key functions.

① Through the travel agency sales channel, the establishment of tourism products producers (travel agencies) and tourism consumers between the economic links, so that the travel agency production of tourism products through the sales channel to enter the tourism market through a steady stream of consumption areas. Thus, the value of tourism products produced by the travel agency can be realized, reproduction can be carried out smoothly, and tourism consumers to meet their consumption needs.

② through the travel agency sales channels in the channel members, research and study the market demand changes in the tourism consumer, market forecasts, and timely changes in consumption demand feedback to the travel agency with product production functions, prompting these travel agencies in accordance with the market demand, adjusting the structure of tourism products, and constantly introduce new products, source of supply of best-selling products.

③Through the travel agency sales channels, in the types and grades of tourism products to regulate the travel agency and tourism consumer conflict. Due to the specialization of production, travel agencies produce a variety of tourism products and grades is very limited. But the consumer demand grade, variety, specification complete tourism products, and with the consumption level, the purchase of selective improvement, this requirement is more intense. And the specificity of the needs of different categories of tourism consumers is also greatly enhanced. After the travel agency sales channel intermediaries to buy tourism products, the tourism products into different levels, the specifications of tourism products and grades for the allocation of classified, some tourism products need to be reorganized, packaging, advocacy to adapt to different regions, different requirements of the needs of consumers.

The choice of sales channels for travel agency products

1. Direct sales channels and indirect sales channels

In today's tourism market in China, both the international market and the domestic market has been changed from a seller's market to a buyer's market, which leads to intermediary profits to be far more than the sale of tourism products travel agency. That is to say, the profit of the organizing agency is higher than the profit of the ground receiving agency, the profit generated by the travel agency products sold through direct sales channels is much higher than the profit obtained through indirect sales. Sometimes the profit from direct sales can be 2-4 times higher than that from indirect sales. In the international travel market, although China Travel Service, China Youth Travel Service, China International Travel Service and a few larger

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Question 6: What is the difference between distribution channels and sales channels Distribution channels are a subdivision of sales channels.

Sales channels are all the links and channels between the goods produced or represented by the enterprise from the enterprise to the end user. Generally speaking sales channels have a distribution channel and direct channel points, the distribution channel is to complete the final sale of the channel through all levels of intermediaries. The direct channel only refers to the company directly to the end user to provide goods to the channel, there are company stores direct sales, network direct sales, personnel direct sales, etc..

Distribution channels generally refers to the flow of goods under a certain intermediary link Dan, let's say the manufacturer in a regional market using agents to sell, then the manufacturer has the responsibility to urge and cultivate agents in the region to establish and improve their own distribution channels.

Sales channels are the inevitable result of the goods on the market. And the distribution channel is the result of the level of competition in the market and the improvement of service consciousness.

Question 7: What kinds or types of marketing channels? Traditional marketing channels: wholesalers, agents, retailers

New distribution channels: chain management, franchising, production enterprises own sales organizations, online direct sales

The first level of channels include a channel intermediary. In industrial markets, this channel intermediary is usually an agent, commission merchant or distributor; while in consumer markets, this channel intermediary is usually a retailer.

The secondary channel consists of two channel intermediaries. In industrial markets, these two channel intermediaries are usually agents and wholesalers, while in consumer markets, these two channel intermediaries are often wholesalers and retailers.

Tertiary channels include three channel intermediaries. This type of channel is mainly in the consumption of a wide range of daily necessities, because some small retailers are usually not the object of service of large agents, so in the large agents and small retailers derived from the first level of professional dealers, thus appearing in the three-tier channel structure.

I hope this helps! (：)

Question 8: Marketing is divided into direct and indirect channels, which products are suitable for each? What are the advantages and disadvantages of each? Direct channels are certainly suitable for flowers, fish and other products ah, shorten the product transportation and preservation time, other daily necessities of life is certainly suitable for long channels ah, imagine if you buy toothpaste to go to the factory. Are you willing to do that? Factory willing?

Question 9: What are the hotel marketing channel strategy 1. Intensive distribution strategy In intensive distribution, all channel members who meet the minimum credit standards of the producer can participate in the distribution of their products or services. Intensive distribution implies intense competition among channel members and high product market coverage. Intensive distribution is most applicable to convenience goods. It drives sales by maximizing consumer convenience. The use of this strategy facilitates wide market coverage, ease of purchase, and timely sale of products. The disadvantage is that the number of distributors who can provide services in intensive distribution is always limited. The manufacturer sometimes has to evaluate the training, distribution support system, and trading communication network of the distributors in order to identify any obstacles. Competition between distributors in a given market area can result in wasted sales efforts. As intensive distribution increases competition among distributors, their loyalty to the manufacturer decreases, price competition becomes intense, and distributors are no longer willing to receive customers in a reasonable manner.　2. Selective Distribution Strategy A producer chooses a subset of intermediaries in a given market to promote its products. Using this strategy, the producer does not have to spend too much effort to contact a large number of intermediaries, and facilitate the establishment of a good working relationship with intermediaries, but also allows the producer to obtain appropriate market coverage. Compared with the intensive distribution strategy, the use of this strategy has a stronger control and lower costs. A common problem in selective distribution is how to determine the amount of overlap in distributor territories. The amount of overlap in selective distribution determines the degree of proximity between selective and intensive distribution in a given area. While market overlap will make it easier for customers to shop, it can also create some conflict among retailers. A low overlap rate increases distributor loyalty, but also reduces customer convenience.　3. Exclusive distribution strategy That is, the manufacturer chooses only one intermediary to sell its products in a certain area and at a certain time. Exclusive distribution is characterized by a low level of competition. Generally, exclusive distribution is used only when a company wants to establish a long and close relationship with an intermediary. This is because it requires more association and cooperation between the company and the distributor than any other form of distribution, and its success is interdependent. It is more suitable for specialized products with high service requirements.