How to manage the initial marketing of financial products?

The financial products in the primary stage have just been put into the market and have not been widely accepted, and the sales volume is definitely not large. It is difficult to establish an efficient distribution model and the most ideal product marketing channel in a short period of time, which is risky, costly and less profitable. The following management strategies can be adopted at this stage.

(1) The "double high strategy" of high price and high promotion. When financial products are novel and unique and customers are eager for innovation, this strategy is easy to work. With a large number of high-priced promotional activities, you can take the lead and quickly occupy the market.

(2) Infiltration strategy. This strategy is suitable for the situation of small market scale, small competitive threat and few types of products to choose from. This strategy is easily accepted by customers.

(3) the "double low strategy" of low price and low promotion. This strategy is suitable for the situation that the product scale is large, the price elasticity is large and the promotion elasticity is small, and the product has been known by many users.

(4) Intensive infiltration strategy. This strategy is suitable for the situation that the market is big, the market doesn't know much about this product, and the competition in the same industry is very fierce, so it can penetrate the market as quickly as possible.