What impact has the traditional media suffered in the new media era?

Shock Wave 1.0 Era: Network Channels and the Rise of UGC

In this era, the rise of Internet portal and Internet news portal Sina has impacted the traditional media from the perspective of media and the dominance of communication channels, resulting in two direct results. One is to unconsciously rename the original so-called mass media as "traditional media", and the other is to break the monopoly position of mass media communication channels and abruptly open up a new, quantifiable and interactive electronic communication channel belonging to the public.

Shockwave 2.0 Era: Double Loss of Advertisers and Content Talents

With the impact and influence of the Internet on the monopoly position of traditional media channels and the main position of content production, the communication influence of traditional media in society has gradually weakened after long-term operation and as a commercial media identity; In addition, with the rapid development of the Internet industry, Internet products and services that have entered people's lives have captured more audiences, and the position of the Internet in people's minds has gradually become prominent, which has greatly squeezed the position of traditional media in people's minds. The direct consequence of this influence is that, as an advertiser who keenly observes people's preference trends, he will shift his focus from the Internet platform of traditional media for the first time. It also brought the arrival of Shockwave 2.0, that is, the influence of the Internet on the traditional media-business model, which is the basis of profit-making enterprises. The weakening of advertisers' favor directly leads to the decline of advertising revenue, which is a desperate state.

In the era of shock wave 3.0, the aura of an industry faded.

The traditional media in the future may be able to find a way suitable for their future development, whether for the government or the enterprise consortium, but this is far from the end. This last road is also full of crisis, because internet predators, especially giants like BAT, are still wandering on the road, which will have an impact on traditional media, that is, completely fade the aura of the traditional media industry, minimize the demand for media, and finally let the media have no way to go.