What's the difference between traditional marketing strategy and e-commerce strategy?

Network marketing is an integral part of an enterprise's overall marketing strategy. Both traditional enterprises and internet enterprises need network marketing. E-commerce mainly refers to the electronization of trading methods, which is the sum of all kinds of business activities carried out by using the Internet. We can simply understand e-commerce as electronic transactions, and e-commerce emphasizes trading behavior and methods.

2, the relationship between network marketing and e-commerce:

Network marketing is the basis of e-commerce and the advanced stage of e-commerce development. It is inseparable from network marketing, but it does not mean e-commerce.

Second, the differences and connections between online marketing and traditional marketing

1. Similarities between online marketing and traditional marketing:

(1) Both are marketing activities;

(2) Both need the established goals of the enterprise;

(3) Both of them regard meeting the needs of consumers as the starting point of all activities;

(4) The satisfaction of consumers' demand by both parties not only stays in the actual demand, but also includes the potential demand.

2. The difference between online marketing and traditional marketing:

(1) In terms of products, Internet marketing products can be any product or any service item, which is difficult to do in the traditional marketing field;

(2) Price: The price of online marketing can be adjusted to a more competitive position;

(3) In sales, network marketing has the advantages of "zero distance" and "zero time difference", which changes the traditional circuitous mode and can adopt direct selling mode to realize zero inventory and efficient operation without dealers;

(4) Popularization: Web mode has richer connotations and implementation methods;

(5) In decision-making, the decision-making content of online marketing is more and the response speed is faster.

Network marketing is an integral part of enterprise marketing, a marketing activity carried out with the help of the Internet, and the foundation and core of e-commerce.

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