Traditional Culture Encyclopedia - Traditional culture - What is the ranking of domestic shoe brands?
What is the ranking of domestic shoe brands?
1, Anta
Anta (China) Co., Ltd. was established in 199 1. Since 200 1, Anta has taken a decisive step, namely product diversification and brand internationalization. Beginning to cross the border into the field of sportswear, accessories and other clothing products, this means that Anta has transitioned from a single sports shoe to a comprehensive sporting goods brand. In 2004, Anta Company fully implemented the overseas promotion strategy, and successively opened Anta stores in Singapore, Greece and other countries and regions, and the sales results were quite gratifying. These important decisions have established Anta's position in the domestic footwear industry today.
2. Xtep
Xtep 20 15' s enterprise transformation mainly changed the previous business model, from wholesale to retail, no longer relying on general agents and wholesale channels everywhere, but directly facing consumers. Xtep has won a good market share in the increasingly competitive market through internal changes, and its shoes are also well-known in China.
3. Li Ning
By sponsoring CBA and signing Wade, Li Ning Company greatly improved its brand awareness. The founder was an athlete, which made its enterprise have a certain sports culture and established its market position.
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