Sailing events Overall thinking on the development of China's sailing event operation

Chinese Classification Number: G861 Literature Identity: A Article Number: 1009-9328(2012)07-000-01 Abstract This paper argues that in order to improve the operation level of China's sailing events, it is necessary to strengthen the breadth and depth of the sailing culture media propaganda, improve the sponsorship system of the event in order to increase the economic and social benefits of the event, create diversified types of race operation and improve the supporting facilities, formulate and improve the policies and regulations for the operation of China's sailing events, and develop and improve the policies and regulations. The development and improvement of China's sailing event operation policies and regulations.

Keywords: sailing, racing, operation, development

Sailing is a passionate water sports program in Europe and the United States and other countries with a history of hundreds of years, our country from 2007 in Qingdao, Shenzhen, Xiamen and other cities to carry out this event, has made a lot of achievements, but there are also many shortcomings. How to better develop China's sailing events, cultivate sailing enthusiasts, give play to the market development value of sailing events, and constantly improve the operation and management level of sailing events, these are all urgent issues to be resolved.

I. Strengthen the breadth and depth of sailing culture media publicity

Sports have a certain cultural connotation. The popularity of sailing in Western countries is largely due to the European sailing era was accompanied by the European Renaissance, sailing culture is the embodiment of European and American culture. The natural environment of Europe has created the European people's flamboyant personality and the outgoing character of enthusiastic pursuit and dare to take risks, and correspondingly, the mainstream idea of this western sport is to achieve the purpose of strengthening the body through the body's strong movement, muscle exercise, physical exertion and will honing, and the challenge of the natural limit [1]. Therefore in order to make sailing recognized by more people, to cultivate a larger sailing market and to make sailing accepted by the public, it is necessary to cultivate sailing culture and establish sailing complex first. Through a variety of methods, guide people to understand sailing, feel the sailing sport, from the thought of changing the public's understanding of sailing, so as to fundamentally solve the operation of sailing events.

The first means of cultural dissemination is to rely on the media, through the media all-round publicity can make people initially understand the sailing culture, understanding of sailing events, with the accumulation of time, so that people recognize the sailing culture, recognition of sailing events, so that more people realize that sailing is a kind of healthy, low-carbon, environmentally friendly sports. Therefore, by expanding the scope of media publicity and attracting more viewers, we can cultivate more sailing enthusiasts and sponsoring companies, thus upgrading the brand value of the event. Through the enhancement of brand value can attract more audience and enterprises, and ultimately form a benign cycle.

Second, improve the sponsorship system of the event, improve the economic and social benefits of the event

To refine the sponsorship system of the event, through the setting of sponsorship costs lower sponsorship level can eliminate the sponsorship costs caused by the overall sponsorship of the situation of the number of small. Detailed division of the rights and interests of sponsors at all levels, expanding the differences in sponsorship amounts. Identify the market positioning of sponsors at all levels, and make clear which brands are sponsoring major foreign sailing events; what product categories they belong to; what sponsorship level they are at; whether they are title holders, partners, sponsors or suppliers. In addition, the organizer and the media should refine the publicity of the sponsors, and make clear the amount of media coverage of sponsors at all levels, so as to attract more sponsors and improve the economic benefits of the event. The sailing sport has become a new economic growth point in the development of China's marine economy.

To cultivate sailing enthusiasts, the sailing population must be fully developed. How to use the attention of our masses to the emerging sports to cultivate sailing enthusiasts, so that they become a real consumer of sailing, is a problem to be solved. The establishment of sailing yacht clubs in coastal cities across the country will strengthen the publicity of sailing, improve the grade of service, guide consumption by developing the situation of membership, and set off the trend of participating in the consumption of sailing across the country by combining various contents such as tourism, conference, entertainment and leisure, holiday vacation, and foreign demand as the operation point. Favorable to improve the economic and social benefits of the event.

Third, to create a diversified type of race operation and improve the supporting facilities

In the market economy, to improve the value of the use of goods, will have to improve the value of goods. In the sailing event to create a diversified race business type, the introduction of a new race mode is to improve the "China Cup" Regatta this commodity value of the important means.

First of all, China has 18,000 kilometers of coastline, a large number of coastal cities, the level of economic development is also higher, with the development of sailing events natural conditions, Qingdao, Xiamen, Dalian, Rizhao, Sanya and other cities in recent years have held different levels of sailing events, and has the experience and basis for the organization of sailing events, but also has a certain crowd of spectators and sailing enthusiasts. In a year, according to the geographical location of different cities and sailing conditions to hold a different number of stops, i.e., in a year to hold a number of stops, to extend the publicity cycle, to attract more people to watch the game.

Secondly, by increasing the prize money of the races, it attracts high-level fleets from all over the world to participate in the races, resulting in a star effect. This will in turn improve the quality of the race and attract more sponsorship funds, which in turn will ensure a better operation of the race.

Again, the combination of sports and tourism to attract more people. Utilizing the three elements of tourism resources, marine resources and sports resources, to create marine leisure sports, marine travel and tourism. Let more people can ride a sailboat, experience sailing, feel the fun of sailing.

Finally, in the creation of a diversified race operation at the same time, to improve the accommodation and transportation conditions around the race course, try to ensure that the distance between the race course and the hotel within half an hour's drive. Increase dock berths, professional ports, clubs and other related infrastructure facilities to expand the scale of the race.

Fourth, the development and improvement of China's sailing event operation policy, regulations

China's market economy is the legal economy, only through the law can effectively safeguard the interests of all parties. China's sailing event operation road, must follow the laws of the market economy, not to develop and improve the relevant policies, regulations, can not be done to follow the rules, there is a law.

So a perfect sailing event system, including a reasonable layout, complete types, levels of diverse sailing event organization system, practical, sound, complete sailing event regulatory system, stable, reliable, comprehensive and effective sailing event regulation and protection system, responsibility for implementation, clear division of labor supervision and management system.

Only with a sound legal system, the sailing event operation can get a good development. In order to ensure the orderly and stable development of the sailing industry, accelerating the development and improvement of the legal and regulatory system of sailing events is the primary task, strengthening the legislative management of sailing events, establishing a reasonable structure and detailed legal and regulatory system of sailing events, and formulating the development plan of sailing events from a strategic height. At the same time the government departments, as the managers of sailing events, must also put the concept of the rule of law in the first place, in the process of management in accordance with the statutory procedures for the development, in order to protect the market environment in an orderly manner, to achieve the synchronous development of economic and social benefits.

References:

[1] Li Kexing. Comparison of the spiritual essence and inter-value orientation of Chinese and western sports culture[J]. Journal of Xi'an Institute of Physical Education and Sports.2005.22.