Traditional Culture Encyclopedia - Traditional culture - What are distribution channels

What are distribution channels

Question 1: What are distribution channels in general? 5 points Mainly refers to the market around the size of the wholesale department, there are some stores, etc., mostly wholesale-oriented, taking into account retail.

Question 2: What are the distribution channels? Producers → intermediate links (wholesalers, retailers, business services) → consumers or users

Question 3: What are the definitions and differences between distribution channels and sales channels? 10 points Distribution channels are all the links and channels between the goods produced or represented by a company from the company to the end user.

Generally speaking, sales channels are divided into distribution channels and direct channels. Distribution channels are channels that complete final sales through intermediaries at all levels. The direct channel only refers to the company directly to the end user to provide goods to the channel, there are company stores direct sales, network direct sales, personnel direct sales and so on.

Question 4: Distribution channels. What is the meaning of? Unrestricted area

Question 5: What is the meaning of distribution channel? Material demand units to purchase materials through the way. Can also be called material supply channels. More channels, fewer links, is to accelerate the flow of materials, materials circulation to improve the economic efficiency of the important conditions.

In China, the material circulation channels can be divided from the following different perspectives: ① from the exchange of standing functions (that is, from the point of view of the flow of commerce), the pathway has: the need for units from the material management department of the business enterprise purchase; need for units from the production of the competent departments of the business enterprise purchases; the need for units from the business sector of the business enterprise purchases; the need for units from the production enterprise purchases. ② from the transfer of physical distinction (i.e., from the logistics point of view), the way there are: direct supply, that is, by the production enterprises directly to the units in need of supply; transit supply, that is, by the materials management department, production department or commercial sector of the business enterprise to the units in need of indirect supply. ③ from the management of the distinction between the way, the way there are: plan allocation, that is, by the need for the unit according to the relationship between the material reported material application plan, material management department according to the plan for the distribution; non-plan allocation, that is, by the need for the unit directly to the supply unit to the organization of the procurement unit. The distribution channel of liquor is also the same.

Question 6: the introduction of the circulation channel The circulation channel refers to commodities from the field of production to reach the field of consumption through the channel, including the way of circulation of goods, links, forms, etc. But the goods will not go from the field of production to the field of consumption. But commodities will not go from the field of production to the field of consumption, with the help of the guardian that is the owner of the goods to achieve their own economic interests and commodity business activities. Such business activities can be either the activities of an operator, or several operators interlinked business activities, that is, through one to many times the sale and purchase, in order to make the commodity as a use of value ultimately into the field of consumption.

Question 7: What is the main distribution channel of e-commerce? This question is a bit of a problem ah

"E-commerce" the four words is a new distribution channel, the traditional distribution channel is a challenge

You can add some conditions for this question, so that others to help you answer

Question 8: FMCG in the circulation of what is referred to? What is the channel? 20 points Circulation is only small supermarkets, stores. Also known as GT (traditional access)

channel is wholesale distributors

KA (hypermarkets: Carrefour Walmart BBK RT-Mart)

Special pass: special access (hospitals, prisons, closed points of sale)

Question 9: What are the channels of circulation of the fast moving consumer goods industry Channels are generally referred to as: from the manufacturer to the hands of the consumer products through the various links collectively. Collective term for the various links.

If the process from the manufacturer ---- consumer does not pass through any link, known as zero-level channels, also known as direct sales;

If the process from the manufacturer ---- consumer through a link (such as dealers), known as the first level of the channel,

If the process from the manufacturer ---- consumer through two links (such as manufacturers - dealers - distributors - consumers) known as the second level of the channel,

If the process from the manufacturer ---- consumer through two links (such as manufacturers - dealers - distributors - consumers) called --consumers) is called a secondary channel, and so on, there can be a three-tier channel structure and four-tier channel structure, and so on.

The complete channel structure is generally as follows:

Manufacturer - Dealer - Distributor - Wholesale - End Retailer - Consumer.

FMCG sales process is rarely a single-channel sales business, basically a multi-channel structure **** the same sales process. A company can use the following channel structure at the same time:

Manufacturer - distributor - distributor - wholesale - terminal retailers - consumers (complete channel)

Manufacturer - distributor --------------- terminal retailers ---- consumers (distributors direct to hypermarkets)

Manufacturer - distributor - distributor ------- end retailers - consumers (distributor supply)

Question 10: What are the four major electronic distribution channels 5 points The four major electronic distribution channels are telephone, radio, television, and the Internet.