Six channels-key customer circle 1

The big customer circle is different from the traditional one-to-one development mode of channels, and belongs to the one-to-many development mode of precision marketing. The big customer circle is also a great achievement of the comprehensive ability of the whole channel, which requires high people's professional ability, integration ability, planning ability, coordination ability, penetration ability and resource deconstruction ability.

In the circle of big customers, I can simply be divided into ordinary circles and top circles.

Ordinary circles are suitable for the practice of first-line channels.

The top circle is suitable for channel managers and above.

First of all, what about ordinary circles? The general circle should first focus on the circle categories that the project is easy to contact. That is, bring your own resources, old owner resources, and company nest grass resources. These circle resources can be easily accessed.

Connect the owner's resources through services, open up the company's resources through cross-departmental grafting, and leverage its own resources through acquaintances.

Then let's sort out the company's resources first

First, media resources can be connected with planning.

The media can publish some articles according to the effect.

Business alliances also need media resources.

Some media, such as Anjuke, have call list resources.

There are also company resources for planning activities.

Local activity companies generally have strong connections in towns and villages.

Because their outdoor advertisements want to get through these relationships.

It is very effective for the development of rural circles.

Second, you can connect bank resources financially.

Report on group buying and major customer activities of employees.

And develop supernumerary.

Third, we can cooperate with the general or early stage of the project.

Docking government resources? In particular, the director of the economic department of the street office is the department that needs to be contacted for land acquisition? What about the Housing Authority? Land and resources bureau? Planning bureau? Demolition office? Dozens of departments such as the Industrial and Commercial Bureau.

Fourth, it can be connected with the cost department of the engineering department.

Garden supplier? Earthwork? Infrastructure? Landscape glass curtain wall? Wait? Many of them are experts in local resources? Like earthwork? Must have a lot of connections in the local area.

Fifth, you can connect the sales management sales document resources.

Because Pin Guan's former colleague must also be Pin Guan.

The sixth is the distribution company's network resources.

Large local distribution companies must have a lot of circle resources.

It's just that they can't use it systematically themselves

But because of cooperation, it can be used by you.

And the camera? Co-developer? Wait, too many departmental resources.

The second is the owner's resources.

The owner's resource lies in the refinement of our customer list, and constantly studies and improves the transaction diagram of the whole project.